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Discovery optimisation specialist

London
New Look
Posted: 31 July
Offer description

We're the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.

By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.


THE ROLE

* Supporting day to day execution and management of web and app commercial content
* Providing channels with a clear overview of priorities to ensure alignment
* Ensuring the smooth delivery of onsite selling strategies, supporting trade performance, and seasonal relevance
* Supporting and deputising for Optimisation Manager as required


WHATS IN IT FOR YOU

* 40% staff discount plus friends & family discounts throughout the year
* Access to our reward platform for external discount and offers
* Private pension scheme
* Profit related bonus scheme
* Option to join our Healthcare Private Medical Scheme
* Virtual GP access for you and your children - it allows you to speak to a doctor at a time and date that suits you
* All employees are covered by our life assurance policy from day one
* Unlock extra leave with our buy more holiday scheme
* Celebrate YOU! Enjoy an extra paid day off on your birthday each year
* Enhanced maternity, paternity and adoption leave, and shared parental leave
* Spread the cost of your commute with interest-free season ticket loans
* Do your bit for the environment and save money with our Cycle2Work scheme
* We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust


WHAT YOU'LL BE DOING

* Manage end-to-end briefing process for short to mid-term ecom content, engaging stakeholders and managing expectations
* Coordinate content delivery process to meet deadlines and ensure accurate execution
* Collaborate with broader customer team to align on calendar/trade priorities, journeys, and updates, acting as main ecom point of contact
* Ensure content reflects brand values and trends, aligning with strategic goals
* Drive the continuous optimisation of content across web and app, proposing actionable changes and informing seasonal strategy
* Implement best practices to optimise ecom content (including SEO) and maintain site standards
* Support Optimisation Manager in the delivery of content test strategy for web and app
* Analyse test results and performance KPIs to identify areas for improvement, working with Digital Analytics to align with measurement frameworks
* Share topline content insights with stakeholders at regular intervals to help inform and influence business strategies
* Escalate content issues or friction points within relevant channels, feeding backlog requirements back into the business with clear benefit cases
* Conduct regular content audits to ensure quality and relevance
* Act as subject matter expert for key content-oriented third-party tools including Content Square, BazaarVoice and Storyly, ensuring smooth integration and high output
* Manage third-party admin resource (Capita)
* Work closely with the wider Trade & Optimisation team to refine and execute seasonal strategies, team OKRs, and analysis
* Present in regular roadshows across the business, communicating content strategies, educating teams on impact-driven and best practice methodology


WHO YOU ARE

* Understanding of Content Management Systems and executing content strategies
* Interest in understanding A/B Testing and application of best practice
* Good commercial acumen, utilising available data sources to inform decision-making
* Confidence in end-to-end delivery, from planning to presentation of results, aligned with commercial targets
* Strong communicator, able to build trust and confidence with stakeholders
* Logical and methodical approach to problem-solving
* Proactive with good prioritisation skills, comfortable in fast-paced environments
* Passionate, with ability to drive own development alongside managerial support


Why New Look?

We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We're proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.

We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.

Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process

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