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National marketing manager

East Kilbride
Permanent
RSD Recruitment
Marketing manager
Posted: 16h ago
Offer description

National Marketing Partner (Leisure & Sport Industry) Location: East Kilbride, Scotland Office Based Full-time | Senior Role | Permanent Are you a strategic marketing leader ready to make a national impact? A well-established and fast-growing leisure brand is looking for a National Marketing Manager to drive visibility, brand consistency, and footfall across its UK-wide locations. This is a hands-on leadership role where you’ll take ownership of the national marketing strategy, leading integrated campaigns across digital, print, CRM, and in-centre media, while collaborating closely with operations and commercial teams. What You’ll Be Doing: Develop and lead the national marketing strategy aligned to commercial goals. Deliver integrated, multi-channel campaigns (PPC, SEO, CRM, social, print, on-site). Lead brand management, creative direction, and content standards across all touchpoints. Manage digital agencies and optimise website UX, content, and conversion. Own and track marketing budgets, reporting ROI and performance to senior stakeholders. Collaborate cross-functionally with operations, clubs, commercial partnerships, and agencies. Coach and support a Marketing Partner and ensure brand consistency across the organisation. We’re Looking For Someone With: 2 years in a senior marketing position, ideally within the sport, leisure, or hospitality sector. Hands-on experience with PPC, SEO, CRM, email marketing, content, and analytics. Proven track record in campaign delivery and budget management. Strong leadership, communication, and stakeholder engagement skills. Agency management experience and an eye for creative execution. A collaborative approach and commercial mindset. CIM qualification or a marketing-related degree is required. Bonus Points For: Passion for sport, leisure, or community-focused marketing. This is a unique opportunity to join a market leader in community-focused sport and leisure. If you're ready to lead, influence, and grow a household brand— let’s talk. Apply confidentially via LinkedIn or contact us directly for more information. *We are only able to consider applications with full unrestricted right to work in the UK without sponsorship. This role is Monday to Friday office-based, 40 hours per week.

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