About The Role
As the Digital Insights & Merchandising Manager, you will be responsible for the commercial trading and online conversion of our retail website, trade website and trade app in a fast‑paced environment. Combining data insights with an effective merchandising strategy, you’ll turn insights into actionable commercial decisions, analyse performance to inform on‑site merchandising and trading decisions, and manage an extensive database of search and category listings.
Responsibilities
* Analyse sales data and customer behaviour to report on sales performance, identify trends, opportunities, and optimisations, and influence potential on‑site tests. Monitor competitor activity to understand the wider market.
* Define, execute, and optimise an effective online merchandising strategy so that every customer finds what they need quickly and efficiently.
* Ensure categories and search listings are personalised effectively and relevant for individual customers.
* Work collaboratively with the in‑house Customer and Creative teams to ensure product imagery is relevant and merchandised effectively to drive conversion.
* With support from the Digital Marketing Executive, merchandise new products effectively.
* Utilise insights and sales analysis to effectively trade both websites and app, sharing and informing commercial recommendations with the wider on‑site digital team to ensure that every on‑site feature has commercial value.
* Work closely with the Digital Retail Marketing Manager, Digital Trade Marketing Manager, App Project Manager, and wider Digital team to share insights, inform the digital strategy, and turn data into decisions.
Requirements
* Proficiency in analytics and insights tools such as Google Analytics, Firebase, Hotjar or Clarity.
* Experience building and maintaining performance dashboards using SQL, Power BI and/or Excel.
* Proficient in back‑end ecommerce platforms such as Magento, and front‑end CMS.
* Experience with Bloomreach (or a similar CEP) is desirable.
* Strong commercial awareness and a passion for data.
* Decisive, reactive, and able to apply sound judgement to lead decisions at pace.
* Ability to work well individually and as part of a collaborative team.
* A wider understanding of how digital and traditional marketing channels work together is desirable.
What we’ll do for you
In a culture where hard work is recognised and great results are rewarded, you can look forward to a company bonus that will give you a share of our success (up to 25% of your base salary). We also offer a generous staff discount, pension and life assurance, a holiday allowance that increases with length of service, flexible working, free on‑site parking, generous discounts on products and services, and more. We’re committed to promoting talent from within, supplying an individual development plan and extensive training.
Diversity, Equity and Inclusion
At Topps Group we believe that diversity isn’t just a box to tick. We are committed to creating an authentic ‘One Topps’ culture, where our colleagues feel included and supported regardless of who they are or where they are from. We actively welcome applications from individuals of all races, ethnicities, genders, sexual orientations, abilities, ages, religions, and socio‑economic backgrounds. If you need any adjustments during the recruitment process, just let us know—we’re here to support you.
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