AtKensington
, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It's how we've innovated, inspired, led, learned, and succeeded for 40 years.At ACCO Brands, we design, manufacture and market branded consumer and end:user products that help people work, learn, play, and thrive.Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. We pride ourselves as 'The Professionals' Choice', and on our core values surrounding design, sustainability, quality, and support.
PowerAis a global leader in video gaming accessories. We take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels, memorable experiences that enhance the fun and excitement of gaming.
Job Summary
The Ecommerce and Digital Marketing Manager EMEA will play a crucial role in driving the growth of our products across e:tail channel partners websites. You will be responsible for enhancing the visibility, positioning, and sales performance of our products through online merchandising and targeted digital campaigns. Your aim will be to ensure optimal representation of our products, drive traffic and increase conversion rates on our partners platforms, ultimately contributing to overall sales targets. The successful applicant will also act as a liaison between the Kensington and PowerA EMEA teams with our global colleagues, responsible for web development and performance marketing campaigns.
This role will be responsible for ecommerce campaigns and customer interaction throughout EMEA, meaning that a second language would be beneficial, and occasional travel may be required.
Responsibilities
:Manage Kensington and PowerA's content syndication to partners through the 1WorldSync and Icecat platforms, ensuring all product listings are optimised across e:tail platforms, including product descriptions, imagery, video, enhanced content, pricing, and SEO optimisation
:Act as the liaison between the EMEA marketing team and the Global digital marketing team, actively briefing in requirements for new digital content, including new campaign landing pages, blog posts and regional performance marketing campaigns based on EMEA priorities
:Ensure Kensington and PowerA's ecommerce content is internally well organised, ensuring that all best practice online content is accessible on all internal platforms for regional colleagues
:In some cases, own the customer relationship with online channel partners and manage the Marketing Development Funds (MDF) for e:tail channel partners, ensuring efficient allocation of resources to maximise impact and ROI
:Work closely with our online reseller partners to improve the content merchandising quality of Kensington and PowerA products on their websites. Develop and implement ecommerce marketing strategies to increase product visibility, conversion, and sales through our e:tail partners websites
:In other cases, support the channel marketing team in collaborating with channel partners to create joint marketing plans that align with both brand goals and partner objectives
:Monitor key performance metrics (sales, traffic, conversion rates) on e:tail partner platforms, providing detailed analysis and recommendations for improvement
:Oversee and maintain the Where to Buy function on kensington, ensuring e:tail partners are accurately listed for optimal user experience. Track and analyse the number of leads generated and sent to e:tail partners, providing insights to improve partner visibility and conversion
:Regularly review and report on campaign performance, providing actionable insights to improve ROI and drive growth
:Work closely with supply chain and product marketing teams to ensure forecasts are