Ecommerce Analyst Represented by Axon Moore | Confidential Ecommerce Brand Salary: £30,000 – £35,000 Location: Office-based, Warrington area About the Business Axon Moore is proud to be representing a fast-growing, high-performance ecommerce business that designs, builds and delivers cutting-edge consumer tech products, with a strong footprint in the UK gaming and technology space. With a background in niche hardware and now one of the most respected tech brands in its field, this business continues to evolve and innovate, delivering exceptional performance and tailored solutions to a broad range of customers—from consumers to enterprise and public sector clients. Role Overview As an Ecommerce Analyst, you’ll play a key role in helping the business better understand its users, their motivations, and how to optimise the online experience to drive growth. You’ll be embedded within the optimisation team and collaborate closely with product managers, marketers, developers, and content leads across the company. This role is perfect for a commercially aware analyst with a strong understanding of ecommerce funnels, user behaviour, and data-driven decision-making. Your Responsibilities Web Funnel Analysis Evaluate performance at every stage of the ecommerce funnel Identify risks and opportunities and forecast their potential impact Merchandising Analysis Assess which merchandising areas and content yield the most impact Identify opportunities for personalisation and page-level optimisation Behaviour Analysis Examine user interactions with the site, from filtering to search Use behavioural data to identify optimisations that enhance UX and conversion SEO Analysis Monitor and evaluate search performance and rankings Identify opportunities for content improvement and technical SEO enhancements Optimisation and Experimentation Spot CRO testing opportunities Support experiment design, execution, and post-analysis with ROI impact measurement User Research Use surveys and session recordings to understand motivations and pain points Help develop actionable user personas for use across marketing, product, and UX Tracking & Reporting Setup Develop robust event tracking in GA4 and Google Tag Manager Enhance dataLayer specs and implement third-party scripts Build reporting dashboards in PowerBI What We’re Looking For Skills & Experience Deep experience with GA4, especially behavioural analytics Strong SQL skills, ideally with GA4 data in BigQuery Google Tag Manager configuration, including event setup (server-side GTM a bonus) Advanced Excel (pivots, PowerQuery, VLOOKUPs, storytelling with data) Strong foundation in SEO analysis Working knowledge of Conversion Rate Optimisation techniques Experience planning and analysing user research tools like heatmaps and surveys Personality & Traits Curious, results-driven, and analytical Ecommerce background preferred Thrives in a collaborative environment Comfortable challenging the status quo Strong communicator who can turn data into insight Bonus points if you understand or are passionate about PC gaming Tech Stack You’ll Be Using Google Analytics 4 SQL / Google BigQuery Google Tag Manager (client-side & server-side) PowerBI Symplify (CRO) SE Ranking & Google Search Console Microsoft Clarity SpeedCurve