Digital Analytics Implementation Consultant
The Role: The Digital Analytics Implementation Consultant will be a hands‑on expert responsible for end‑to‑end technical implementation and optimisation of web and marketing tracking technologies for our clients.
Non‑negotiable Criteria:
* 2+ years of hands‑on experience leading the technical implementation and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for enterprise‑level websites.
* Proven ability to implement, troubleshoot, and validate various marketing pixels (e.g., Facebook, LinkedIn, TikTok) directly through a Tag Management System.
Responsibilities
Analytics Implementation & Execution
* Lead the implementation and configuration of GA4, GTM, and various marketing pixels.
* Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes.
* Design and implement comprehensive measurement plans to track KPIs across all digital marketing channels (SEO, PPC, Social Media, etc.).
* Proactively identify and resolve complex tracking issues, providing effective and timely solutions.
Data Analysis & Reporting
* Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour.
* Contribute to the development and automation of reports and dashboards using tools such as Looker Studio to monitor client performance and track the effectiveness of tracking configurations.
* Provide data‑driven recommendations to optimise tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights.
Client Management
* Serve as a primary point of contact for retainer and project clients regarding their tracking and data‑related needs, building and maintaining strong, long‑term relationships.
* Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans.
* Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence.
* Manage client expectations, project timelines, and deliverables effectively.
Strategic Contribution
* Contribute to the development of innovative tracking methodologies, tools, and best practices.
* Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency's tracking processes.
* Maintain a strong understanding of the latest tracking trends, technologies, and best practices, and share knowledge with the team.
Qualifications
Experience
* 2+ years of experience in a digital analytics role, preferably within a marketing agency.
* Stronger candidates will have 5+ years of experience in a client‑facing digital analytics role, leading data layer, tag management, and GA/GTM implementation projects for large‑scale websites.
Technical Skills
* Experience with other Tag Management Systems (Tealium, Adobe Launch) is a significant advantage.
* Proven ability to implement and troubleshoot various marketing pixels (e.g., Facebook, LinkedIn).
* Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel).
* SQL skills are required for debugging and data quality validation.
* Comprehensive understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g., Google Consent Mode).
Soft Skills
* Strong analytical and problem‑solving skills.
* Excellent written and verbal communication skills.
* Ability to work independently and collaboratively within a team.
* Exceptional attention to detail and commitment to ensuring data accuracy and reliability.
* Client‑focused approach with a dedication to providing high‑quality service and building trust.
* Ability to manage multiple projects and priorities effectively in a fast‑paced environment.
Senior-Level Position
* Seniority level: Executive
* Employment type: Full‑time
* Job function: Analyst
* Industries: Marketing Services; Data Infrastructure and Analytics
Location: Leeds, England, United Kingdom
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