Do you have experience of working with digital and social media?
Are you someone who enjoys being creative in work?
Would enjoy the challenge of creating accessible content that meets customers needs for variety of channels and encourages audiences to take actions that helps to achieve business outcomes?
If so, we'd love to hear from you
We are looking for a Marketing Manager to create engaging external communications that support behaviour change campaigns and promote DVSA's vision, priorities and services. Deliver responsive social media management, develop proactive story content, and produce high-quality, direct-to-consumer digital communications to inform, engage and support audiences effectively.
Joining our department comes with many benefits, including:
* Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
* 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King's birthday
* Flexible working options where we encourage a great work-life balance.
Read more in the Benefits section below
Find out more about what it's like working at Driver and Vehicle Standards Agency - Department for Transport Careers
As a Marketing Manager, you will provide a highly responsive and reactive social media handling capability, as well as proactively creating and seeding stories, and developing quality 'direct-to-consumer' content using digital and social media.
You will make sure all communications activity is insight-driven and fully evaluated.
Your responsibilities will include, but aren't limited to:
* Managing campaign channels, providing responsive and professional engagement with our audiences
* Creating compelling content for social media, blogs, email campaigns, and other digital channels
* Developing proactive story ideas that promote DVSA campaigns, products and services
* Using insight to inform and evaluation data to inform our approach and refine campaign messaging and channel choices
* Staying current with digital trends and platform developments, testing new approaches to reach our audiences
* Monitoring social media conversations and audience behaviour to identify what's working and what needs to change
* Working with colleagues to ensure our content meets the needs of different audiences, including learner drivers, driving instructors, and parents
* Coordinating with internal teams and external partners to deliver integrated marketing activity
* Ensuring all content meets Government Digital Service accessibility standards and reaches diverse audiences
* Tracking campaign performance against agreed objectives
* Reporting on what's working and recommend improvements based on evidence
* Contributing to evaluation reports that demonstrate the value of our communication
For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.