<div><h3>Overview</h3><p>We are working with a leading care provider to recruit an experienced Content & Social Media Marketing Manager to lead and evolve their digital content and social media activity across multiple service locations.</p><p>This is a performance-focused role where success is defined by measurable commercial outcomes rather than engagement metrics alone. The successful candidate will be responsible for shaping and delivering a cohesive, ROI-driven social media strategy that directly supports lead generation and occupancy growth across a multi-site operation.</p><p>This role would suit an experienced agency professional or in-house digital marketer who is ready to take full ownership of strategy and execution within a single, purpose-led organisation.</p><h3>Responsibilities</h3><ul><li><b>Strategy & Leadership</b><p>Review and refine the current social media and content approach across multiple brands and locations</p><p>Develop and implement a scalable, results-driven social media strategy aligned with wider business objectives</p><p>Take ownership of organic social output across corporate and local-level channels</p></li><li><b>Performance & Commercial Focus</b><p>Drive measurable outcomes including enquiries, conversions, and cost efficiency</p><p>Optimise campaigns based on performance data, attribution, and ROI insights</p><p>Ensure all activity contributes to wider lead generation and occupancy targets</p></li><li><b>Collaboration</b><p>Work closely with digital, web, and creative teams to deliver integrated campaigns</p><p>Support consistent messaging across paid, organic, and website channels</p><p>Contribute to campaign planning and execution across multiple service areas</p></li><li><b>Reporting & Analytics</b><p>Use social and marketing analytics tools (e.g. Sprout Social, Hootsuite, Salesforce Marketing Cloud or similar) to track performance</p><p>Produce clear, insight-led reporting at both local and corporate level</p><p>Present findings and recommendations to senior stakeholders</p></li><li><b>Content & Brand Delivery</b><p>Develop engaging and compliant content tailored to sensitive care environments</p><p>Ensure all communications meet regulatory requirements and uphold brand standards</p><p>Maintain a consistent tone of voice across all platforms</p></li></ul><h3>About You</h3><p>The ideal candidate will bring:</p><ul><li>A proactive, self-starting approach with the ability to work independently</li><li>Strong commercial awareness and a clear understanding of digital performance metrics (CPA, CTR, attribution, etc.)</li><li>Experience in an agency or fast-paced in-house marketing environment</li><li>Confidence working with data to inform strategy and demonstrate impact</li><li>The ability to create empathetic, audience-appropriate content for sensitive subject areas</li></ul><h3>Benefits</h3><ul><li>£40,000 base salary</li><li>10% performance-related bonus</li><li>Hybrid working (3 days remote, 2 days office-based in Lowestoft)</li><li>Private healthcare</li><li>Employee Assistance Programme</li><li>Retail and lifestyle discount scheme (including Blue Light Card reimbursement)</li><li>Additional holiday allowance based on length of service (up to 5 extra days)</li><li>Paid DBS check</li><li>Structured onboarding and training</li><li>Ongoing career development opportunities</li><li>Wellness and employee support initiatives</li></ul><h3>How to Apply</h3><p>To be considered, applicants must provide:</p><ul><li>A CV</li><li>A cover letter or portfolio link outlining a recent social media or content campaign, including:</li><li>Strategy and execution approach</li><li>Tools used for tracking performance</li><li>Clear commercial outcomes (e.g. leads, conversions, ROI, CPA improvements)</li></ul><p>Applications without evidence of measurable commercial impact will not be progressed.</p><p>Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy</p></div>