Role: Brand & Campaign Manager- The Hub / Marketing
Location: Bournemouth
Reference: HOB1194341
Closing Date: 01/05/2026
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
Brand and Campaign Manager - Hobbycraft Head Office, BH23 6HG
Salary £50- £55 per year dependent on experience,
Pension with a 4% contribution,
33 days holiday increasing every year,
40% discount in our stores
Creativity is at the heart of who we are at Hobbycraft. When you join our team, you’ll be surrounded by talented, creative people who share that passion. We believe that collaboration and a willingness to explore new ideas help everyone feel connected and part of something meaningful.
Role Purpose In this role, you will lead the planning and delivery of brand and campaign activity across Hobbycraft, ensuring a consistent, customer-focused brand experience across all touchpoints. You will play a key role in shaping and delivering campaigns that drive engagement, strengthen our brand and support commercial performance.
Function / Area: Marketing
Key Accountabilities / Responsibilities
· Define and lead the delivery of the brand and campaign plan, ensuring alignment to customer
proposition and commercial objectives
· Own the end-to-end campaign planning process, leading cross-functional alignment across Buying,
Retail, Digital and Design
· Lead the marketing calendar and planning forums, ensuring clear prioritisation and coordination of
activity
· Act as a senior brand guardian, championing brand standards and influencing stakeholders to deliver a
cohesive brand experience
· Own the relationship with PR and external agencies, setting clear briefs and ensuring high-quality
delivery
· Lead the development and delivery of brand partnerships and initiatives aligned to brand values
· Define and track key brand and campaign KPIs, delivering regular reporting and insights
· Translate customer insight and performance data into actionable recommendations
· Establish and improve ways of working across Brand Marketing and wider teams
· Act as a key representative for Brand Marketing, influencing senior stakeholders across the business
· Support the Head of Brand Marketing in shaping future brand strategy
Values & Behaviours Think Customer We put the customer first in everything we do Creative Passion We share our passion for hobbies and crafts Keep it Simple We keep things simple and focussed Forward Thinking We embrace change and innovate with pace Stronger Together We work as a team to be the best at what we do
Reporting Line: Head of Brand Marketing Base Location Head Office
Team Management: None immediately – could expand in 6 months Budget Responsibility: Management of campaign and PR budgets (as required)
Required Skills & Experience · Proven experience delivering integrated marketing campaigns end-to-end · Experience working with brand strategy and ensuring consistency across channels · Experience managing agencies, including PR or content agencies · Strong stakeholder management and influencing skills · Ability to analyse performance data and turn insights into action · Strong organisational and planning skills Essential Technical / Professional Qualifications None
Working Hours & Environment
Head Office
This is a full-time role, working 37.5 hours per week. Our core business hours are
Monday to Friday – 10-3 with a flexible approach to start and finish times.
Our hybrid working model is 3 days in the office, 2 days working from home.
We pride ourselves on an inclusive and creative working environment, so you can
truly be you and enjoy your time at work. We also prioritise wellbeing, offering a
range of support and initiatives designed to help you feel and perform at your best.
We also have a dog friendly office.
Salary & Benefits In addition to the advertised salary, here are some of our key benefits: · 33 days holiday including bank holidays pro rata, which grows with you during your time with us. You will also get a day off to celebrate your birthday · Access to a personal pension scheme (4% contribution matched by us) · Option to join Hobbycraft pension scheme offering x2 life insurance · 40% colleague discount · Employee Assistance Programme, for overall wellbeing for you and your family including financial advice and up to 6 counselling sessions · Long service awards to thank you for your time spent with us · Cycle2Work scheme · Discounted gym membership · Fundraising events for our charity partners and an annual charity volunteer day · Vouchers for free eye tests for VDU users · Access to a range of high street discounts · Access to a Health Cash Plan · Enhanced maternity/paternity/adoption pay