Overview
The Head of Subscription Marketing Analytics, reporting to the Growth Director, will join our Growth Squad within the Subscriptions business as the squad's lead analyst. You will be the main data partner to marketing leaders across acquisition and retention, working with our central Strategy and Data & Analytics teams. Your mission is to lead sustainable subscriber growth and retention by turning insights into clear actionable strategies that optimise, and scale marketing. You will also mentor junior analysts within the squad to develop capability and ensure consistency in delivery. You will excel at creating growth loops and feedback loops, applying insights from incrementality testing, marketing mix modelling, attribution analysis, and campaign performance measurement. You\'ll work across the entire subscriber journey, from targeting high-LTV segments in acquisition to understanding and reducing churn, ensuring every marketing decision is guided by data-driven evidence.
Responsibilities
* Be the main data partner to marketing leaders across acquisition and retention, working with Strategy and Data & Analytics teams.
* Lead sustainable subscriber growth and retention by turning insights into clear actionable strategies that optimise, and scale marketing.
* Mentor junior analysts within the squad to develop capability and ensure consistency in delivery.
* Create growth loops and feedback loops, applying insights from incrementality testing, marketing mix modelling, attribution analysis, and campaign performance measurement.
* Work across the entire subscriber journey, from targeting high-LTV segments in acquisition to understanding and reducing churn, ensuring every marketing decision is data-driven.
Qualifications
* Experience as a marketing analyst in a consumer subscription or recurring revenue business (e.g. media, streaming, consumer services, membership, DTC subscriptions).
* Expertise in acquisition and retention analytics, with experience improving LTV and reducing churn.
* Advanced proficiency in relevant tools: SQL, Excel (can maintain complex spreadsheets)/Google Sheets, GA4, Looker; familiarity with statistical analysis tools and techniques (e.g. R, Python, regression, clustering, and forecasting) for advanced modelling is beneficial but not essential.
* Experience with attribution, incrementality, funnel analysis, and customer segmentation.
* Experience partnering with marketing teams to shape acquisition, retention, and pricing strategies.
* Commercial mindset with the ability to translate complex analysis into tangible growth.
* Simplify complex data for non-technical audiences.
Benefits and details
We\'re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
The expected range for this role is £60,000 - £85,000. This is a Hybrid role from our Bath or London Office, working three days from the office, two from home.
* Uncapped leave, because we trust you to manage your workload and time
* When we hit our targets, enjoy a share of our profits with a bonus
* Refer a friend and get rewarded when they join Future
* Wellbeing support with access to our Colleague Assistant Programmes
* Opportunity to purchase shares in Future, with our Share Incentive Plan
* Internal job family level P3
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