Marketing Executive Professional Membership Body
Hybrid Working out of Peterborough or London offices
5 hours per week including 4pm Friday finish, 25 days annual leave and day off for your birthday too, Annual performance-related bonus, Employee Assistance Programme (EAP), Private healthcare including Optician/Dental costs, Life Assurance (Salary x4), Personalised training, A range of discounts for shopping, holidays and cinema attendance, Free breakfast in Peterborough, 2 days volunteering a year
Permanent, Full Time
My client a leading global professional membership body is currently recruiting for a Marketing Executive
The role will be working within Marketing department. The Marketing Executive develops and executes go-to-market strategies, crafting compelling messaging and customer-focused materials to support product launches and sales enablement. Develop and execute go-to-market strategies to support product launches and ongoing promotion, including the creation of compelling value propositions tailored to specific customer segments.
Create and maintain product messaging and positioning that resonates with target audiences, leveraging data-driven insights and managing detailed persona profiles.
Collaborate with product teams to deeply understand features and benefits, translating them into customer-centric materials such as product factsheets, presentations, and web content.
Develop and manage sales enablement tools, such as brochures, presentations, case studies, FAQs, and interactive content, ensuring alignment with marketing and sales goals and strategies.
Oversee and develop compelling, innovative product marketing collateral that reflects the brand's tone of voice and drives customer engagement.
Maintain, enhance, and optimise product pages on the website, ensuring they are SEO-friendly and updated with the latest product information and messaging.
Stay up to date with industry trends, emerging technologies, and best practices in product marketing to drive innovation and competitive advantage.
In-depth experience of product marketing
Strong organisational and project management skills to coordinate product launches effectively.
Analytical skills to conduct competitive analysis and identify market trends and opportunities.
Ability to interpret customer feedback and market data to inform decisions.
Proficiency in creating marketing materials, such as factsheets, brochures, presentations, and case studies.
Basic website management skills, including maintaining product pages.
Familiarity with SEO principles to optimise product content online.
Relevant marketing qualification
Experience in memberships organisations, consultancy practices, training companies, information services and/or technology providers.
Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.