Commercial Manager
Location: London (Hybrid)
Sector: Beverage / CPG / Commercial / DTC & Retail Strategy
Neutonic is a fast-growing, nootropic energy brand founded by leading creators Chris Williamson and James Smith. Launched just 18 months ago, we’ve already sold over 3 million cans through our own DTC site and Amazon in the UK and USA, and we’re steadily growing month on month. With a highly engaged audience, a full product lineup confirmed and significant marketing firepower behind us, we’re now expanding into retail to bring Neutonic into the hands of millions more.
Our mission is simple: to help people think clearly, focus better, and get more done - without the crash. We create clean, functional products that combine research-backed nootropics with great taste and convenience. We offer a focused line of productivity-boosting nootropic products:
* Productivity Drink – our hero product, a lightly carbonated nootropic energy drink.
* Focus Blend – on-the-go caffeine-free powder stick packs.
* Brain Capsules – stimulant-free cognitive support in capsule form.
The Opportunity
We’re hiring a Commercial Manager to bring structure, clarity, and commercial intelligence to our rapidly growing, multi-channel business. With strong traction across DTC (Website, Amazon, TikTok) and our entry into Wholesale and Retail, we need a sharp commercial operator who can assess performance across channels, track and optimise margin, forecast stock and cash needs, and provide clear commercial reporting to help drive decision-making.
This is a hands-on role for someone who thrives in a fast-moving, data-led, cross-functional environment - bridging finance, ops, marketing, and sales with a clear commercial lens.
Key Responsibilities
* Track and report monthly revenue performance across Website, Amazon, TikTok, Wholesale, and Retail.
* Maintain detailed margin models by SKU and channel, factoring in COGS, platform fees, promo costs, and fulfillment.
* Evaluate the impact of website and Amazon subscriptions (e.g. Subscribe & Save) on gross margin, retention, and LTV.
* Build and manage a promotional calendar across all channels, measuring sales uplift, margin impact, and ROI.
* Assess the commercial viability of wholesale and retail deals, including trade terms, marketing contributions, and chargeback exposure.
* Track marketing performance (Meta, TikTok, Google) and analyse the margin impact of digital acquisition efforts.
* Monitor subscription performance - churn, retention, LTV - and identify levers for growth.
* Own commercial forecasting, working cross-functionally to align sales plans with stock buys and cash requirements.
* Forecast stock needs and re-order timing based on channel performance and promo activity.
* Translate forecasted stock into cash flow planning needs across production, logistics, and marketing.
* Evaluate pricing strategy by SKU and channel to maximise profitability and avoid channel conflict.
* Produce weekly/monthly reporting packs summarising revenue, margin, promo performance, stock risk, and commercial opportunities.
* Make strategic recommendations to improve margin, reduce waste, and support sustainable growth.
Must-Have Experience
* 3+ years in commercial, analytical, or finance-related roles within beverage, CPG, or high-growth DTC businesses
* Hands-on experience owning margin models and commercial reporting across multiple channels
* Strong analytical and financial modelling skills – Excel/Sheets fluency required
* Understanding of DTC, Amazon, and retail/wholesale margin structures
* Ability to work cross-functionally across finance, marketing, and operations
* High attention to detail, bias for action, and ability to simplify complexity.
Further Ideal Experience
* Experience with creator-led or digital-first brands
* Exposure to retail trade terms and sell-in/sell-through analysis
* Familiarity with subscription models and retention analytics
* Experience supporting or owning pricing and forecasting
Why Join Neutonic
* Join a brand with proven momentum and a high-profile audience within its growth period
* Backed by two of the most influential names in the creator and performance space
* Competitive salary, performance bonuses, and more
* Central role driving commercial clarity and strategy across all channels
* Full product portfolio across RTD cans, stick packs, and capsules
* Direct access to founders and leadership - impact decisions from day one
* Fast-paced, execution-first culture with clear opportunity for advancement
* Long-term potential to grow into senior commercial leadership