About Us:
Failte Solar is a global leader in solar technology distribution, delivering innovative solutions for residential and commercial projects. With headquarters in Ireland, Italy, Spain, Portugal, and India, we are committed to excellence, sustainability, and empowering our partners and clients worldwide.
Role Overview:
We are seeking an experienced
Senior Marketing Manager
to lead and execute strategic marketing initiatives across B2B and B2C channels. The ideal candidate will be responsible for driving brand awareness, generating leads, and fostering customer engagement through integrated marketing campaigns.
Key Responsibilities:
* Develop and implement comprehensive marketing strategies for both B2B and B2C audiences.
* Plan and manage events, trade shows, and exhibitions to maximize brand visibility.
* Lead social media marketing efforts across multiple platforms to engage and grow our audience.
* Oversee paid marketing campaigns (PPC, display, retargeting) to drive leads and conversions.
* Plan, execute, and optimize email marketing campaigns for lead nurturing and client engagement.
* Collaborate with sales and product teams to align marketing initiatives with business goals.
* Analyze and report on campaign performance, ROI, and market trends.
* Manage external agencies, vendors, and internal marketing resources effectively.
* Manage sponsorships, radio campaigns, and identify new marketing ideas to promote the brand.
* Lead product branding initiatives targeting homeowners and end customers, creating compelling campaigns that drive awareness and engagement.
* Drive team performance by understanding strengths, fostering collaboration, and managing both team and personal KPIs to achieve measurable results.
Qualifications:
* Proven experience in B2B and B2C marketing, preferably in technology, energy, or related sectors.
* Strong understanding of digital marketing, social media, paid campaigns, and email marketing.
* Experience managing events, trade shows, or experiential marketing campaigns.
* Excellent project management, organizational, and communication skills.
* Analytical mindset with the ability to interpret data and optimize campaigns.
* Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
What We Offer:
* Competitive salary and benefits.
* Opportunity to work in a fast-growing, international company.
* Exposure to global marketing strategies and campaigns.
* Supportive and collaborative work environment.