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We are working in partnership with a leading organisation in the lighting and electrical sector to recruit a highly skilled and strategic Digital Marketing Manager. This is an exciting opportunity for an experienced marketing professional to take ownership of the digital strategy and performance across a well-established and growing brand.
The Role
As the Digital Marketing Manager, you will lead the development and execution of a comprehensive, insight-led digital strategy. Working across multiple channels—including social media, SEO, paid media, email marketing, and website content—you will be responsible for driving customer acquisition, engagement, and conversion. This is a hands-on, results-driven role ideal for someone who thrives on both strategic planning and tactical execution.
Key Responsibilities
Strategy & Delivery:
* Create and implement multi-channel digital campaigns with a focus on performance and ROI
* Manage content calendars, oversee campaign rollouts, and collaborate with internal teams
* Continuously monitor and optimise campaigns based on performance metrics
Analytics & Insight
* Define and track digital KPIs such as SEO rankings, CTRs, email open rates, and audience growth
* Provide regular performance reporting using Google Analytics and other tools
* Conduct customer journey analysis, keyword research, and segmentation to inform strategy
Projects & Collaboration
* Lead digital projects such as website enhancements and new campaign initiatives
* Coordinate cross-functional teams and liaise with external agencies to deliver successful outcomes
Content & Quality
* Ensure consistency of brand tone, messaging, and visual identity across all digital touchpoints
* Uphold high standards in content quality and compliance across all platforms
Compliance & Governance
* Maintain GDPR and privacy compliance across all digital activity
* Keep up to date with platform standards and best practices
What We’re Looking For
Education & Experience:
* A recognised qualification in Digital Marketing (e.g., CIM or equivalent) is desirable
* Minimum of 3 years' experience in a similar digital marketing role, with proven success in developing and executing strategies across multiple channels
Skills & Tools
* Strong working knowledge of Google Analytics, WordPress, Sprout, and PIM systems
* Experience managing agencies, freelancers, and collaborating across departments
Personal Attributes
* Strategic thinker with commercial acumen
* Highly organised, detail-oriented, and results-driven
* Excellent communicator and team collaborator
Ready to take the lead on digital transformation for a recognised industry brand?
If you’re a dynamic and driven digital marketer looking for your next challenge, we want to hear from you. Apply now to be considered for this exciting opportunity.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Staffing and Recruiting
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