Content & Growth Marketer About Cobry Cobry is a fast-growing Google Cloud powerhouse, specializing in Workspace, AI, and Data Analytics. We've built our reputation on high-impact, distinctive marketing that cuts through the B2B noise via LinkedIn, YouTube, and strategic SEO. Our approach is rooted in authentic storytelling and a defiant point of view, translating complex cloud architecture into human narratives. We are scaling a content engine designed to command authority, spark inbound growth, and foster a loyal community of decision-makers and technical implementers alike. The Role We are hiring a Content & Growth Marketer to own and execute Cobry's content strategy end-to-end. This is not a coordination role. This is a hands-on, high-ownership position responsible for building a scalable content engine that drives traffic, engagement, and pipeline. You will be embedded in the team, working closely with sales, leadership, and subject matter experts to create content that is insightful, differentiated, and commercially impactful. Key Responsibilities 1. SEO & Blog Growth Own and execute Cobry's SEO strategy ("Eat Their Lunch" approach) Use tools like Ahrefs to identify high-performing competitor content Create high-quality, insight-led blog content that outperforms competitors Optimise content for search intent, rankings, and engagement Track keyword performance and organic traffic growth 2. LinkedIn & Content Enablement Manage Cobry's LinkedIn presence (company page team amplification) Coach internal team members to create authentic, high-performing posts Run fortnightly content sessions with employees Repurpose blog content into social formats Contribute to a consistent posting cadence and strong brand voice 3. Measurement & Reporting Build and maintain a Looker Studio dashboard (GA4, HubSpot, SEO data) Track performance across: Reach (traffic, impressions) Engagement (time on page, interactions) Conversion (leads, pipeline) Produce: Monthly content performance reports Quarterly content and strategy reviews Conduct quarterly content audits (audience content type alignment) 4. Growth Experiments & Campaigns Beyond core content, you'll have the freedom to test and scale new growth initiatives, such as: Webinars and virtual events In-person events and roundtables Campaign launches and content series Partnerships and co-marketing opportunities Video content and YouTube experimentation Skills & Experience Essential Exceptional writing ability (clear, engaging, non-corporate tone) Strong understanding of SEO fundamentals (keywords, SERPs, intent) Actively embraces and applies AI within the marketing function (e.g. content creation, research, workflow automation), using emerging tools (such as Claude) to drive efficiency, insight, and performance Ability to work autonomously in a fast-paced environment Commercial awareness - understands how content drives pipeline Preferred Experience using tools such as Ahrefs, GA4, HubSpot Active personal presence on LinkedIn or other platforms Interest in cloud technology, AI, or SaaS Comfortable appearing in video content (nice-to-have) Ways of Working Self-directed and proactive - identifies opportunities without needing briefs Collaborative - works closely with subject matter experts and sales Data-informed - uses performance metrics to guide decisions Why Join Cobry? High ownership, high impact role Opportunity to shape a distinctive B2B brand Direct influence on company growth Fast-moving, collaborative environment We want to look after you! 4 Day Working Week (Mon - Thurs) Remote-first working - no obligation to visit office Calm Subscription Cobry Book Club (purchase 2 books a month) Support of Continuous Professional Development Cycle To Work Scheme Enhanced Pension Contributions Floating Bank Holidays Love Electric Car Scheme Performance Related Pay bonus Private Medical Insurance (Vitality) Tea/Coffee Subscription (Dear Green sent quarterly) Support for 'Work From Home' setup e.g. chair, keyboard etc