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Description
Summary
The Technical SEO Lead at AQA specialises in the technical aspects of SEO and the analysis of web analytics. This role is crucial in analysing website data to inform and refine SEO strategies, ensuring optimal site performance and enhanced search visibility. Working within the framework established by the SEO and content Manager, the Technical SEO Lead plays a pivotal role in identifying opportunities for improvement and implementing technical solutions to boost AQA's online presence.Landscape:
Positioned within the Web Operations Team, the Technical SEO Lead is key to the technical execution of SEO strategies. This role requires a deep understanding of search engine algorithms, website architecture, and analytics tools. Collaboration with the SEO & Content Manager and other team members is essential to align technical SEO efforts with overall content and marketing strategies.
The Web Operations Team works alongside the Marketing Propositions & Delivery team, Marketing Operations Team and the Customer Training & Events Team.
Activities:
Technical SEO Implementation:
Focus on the technical elements of SEO, including site architecture and indexing.
Implement technical solutions to improve site performance and search visibility.
Web Analytics and Data Analysis:
Analyse website data to inform and refine SEO strategies.
Use analytics tools to track performance and identify areas for improvement.
Collaboration and Strategy Alignment:
Work within the SEO & Content Manager's framework to enhance SEO efforts.
Collaborate with marketing and web development teams for cohesive strategy execution.
Continuous Improvement and Reporting:
Stay updated with the latest trends in technical SEO and web analytics.
Provide regular reports on SEO performance and insights from web analytics.
Need to Know:
Expertise in technical SEO and web analytics.
Proficiency in using analytics tools and interpreting data.
Strong understanding of search engine algorithms and website optimisation.
Excellent problem-solving skills and attention to detail.
Desirable Skills:
Experience in working with cross-functional teams in a digital marketing environment.
Strong communication skills for effective collaboration and reporting.
Ability to adapt strategies based on data-driven insights #J-18808-Ljbffr