Are you a strategic, insight-driven marketer ready to shape the future of leading healthcare brands? We are looking for a Senior Brand Manager to own and drive brand strategy, deliver impactful HCP engagement, and lead high-quality campaign execution across the UK & Ireland in Abbott Diabetes Care. In this role, you will take full responsibility for translating global strategy into powerful local marketing plans, ensuring strong brand performance and measurable commercial impact. You'll collaborate closely with cross-functional partners, lead priority projects, and champion best-in-class promotional excellence.
Brand Strategy & Planning
* Lead development of annual brand plans aligned with global strategy and tailored to UK & Ireland market needs.
* Build compelling brand messaging, value propositions, and differentiated positioning based on segmented customer insights.
* Conduct market analysis to identify opportunities and define strategic priorities that maximise brand potential.
Campaign Development & Execution
* Plan, develop, and execute multichannel HCP marketing campaigns using the full marketing mix.
* Oversee creation of high-quality assets including eDetail aids, leave-pieces, websites, email journeys, and patient materials.
* Monitor all promotional activities, ensuring alignment with brand KPIs and continuous performance optimisation.
Stakeholder Engagement & Cross-Functional Leadership
* Act as marketing lead on designated EMEAP and lead-market projects.
* Partner closely with sales leadership and field teams to ensure effective promotional execution.
* Collaborate with Medical, Regulatory, Manufacturing, Customer Services, external agencies, and EMEA Marketing teams to deliver cohesive, compliant campaigns.
Commercial & Operational Accountability
* Ensure all activities comply with internal quality systems and industry regulations.
* Drive a culture of integrity in all marketing operations.
* Manage promotional budgets, ensuring accurate A&P reporting and spend governance.
* Optimise HCP experience through data, segmentation, and engagement insights.
Qualifications
* Further or higher education (or equivalent).
* Marketing qualifications preferred.
Professional Experience
* Proven success in brand management or leading major marketing projects.
* Strong project management skills with the ability to influence diverse stakeholders.
* Experience working with advertising/creative agencies and delivering campaigns to a high standard and within set timelines.
* Demonstrated success in product launch planning, revenue growth, and leveraging insights for decision-making.
* End-to-end project management capabilities.
* Preferred: experience using Veeva Vault and Veeva CRM.
What We're Looking For
A proactive, strategic thinker who thrives in a fast-paced, cross-functional environment. Someone who is passionate about healthcare, dedicated to excellence, and motivated by driving measurable brand growth. If you're ready to make a meaningful impact and lead the success of high-profile healthcare brands, we'd love to hear from you.
Benefits
At Abbott, you can have a good job that can grow into a great career. As you'd expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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