Marcom Business Partner is the route to market expert for the business. From the simplest of switches to the latest connected solutions, at Schneider Electric we combine innovation with the latest technology to create high-quality solutions to the demands of today’s life.
Your role as a Marcom’s BP is to support both the channels and segments within the wider business accurately target their customer base and land the overall message needed by the campaign. You will be responsible for the management of KPIs within the zone’s.channel/segment – with the ability to report on success and development areas to grow the unit’s success forward.
What will you do
* Create full E2E marketing campaigns - detail the route to market and demonstrate campaign success and be the overall manager of the business units PR plans and support the business KPIs.
* Ownership of producing, development and deployment of quarterly integrated marketing plan including the various marketing, sales, and contra promotional opex for the region.
* Planning and management of plans and ensuring full
* Pipeline of the campaigns is forward-planned and reviewed to ensure messaging is always on for our customers within the focus channel/segments.
* Budget management for the full 12month cycle- input into central tools and review return on investment through monthly reports
* Handling and deployment of the Media plan and SPOC for all media outlets. Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
* Managing events throughout the business units - demonstrate innovative thinking for stand allocation, be the go-to for stand design and product allocation- working with the wider community to ensure the events are profitable.
* Planning and monitoring channel MDF funds and posting pre-approval forms to the appropriate databases. Input relating to partner co-op activities.
* Providing business insights to support key decision-making processes, including strategic planning, product targeting and budget planning.
* Working closely with the CCC on leads management, monitoring and pass to partner leads allocation activities.
What will make you successful
* Evidenced experience of working in a similar marketing role with full understanding of digital and non-digital marketing activities to reach B2B customer base
* Fluent English (spoken and written) is a must
* Digital marketing experience required (SMA, SEO, Web, social media…)
* Exemplary communication skills at all levels of businesses
* Data literate and analytical but with a practical application of outcomes
* Ability to prioritise and execute tasks time sensitive deliveries in a fast-paced environment
What's in it for you
* Opportunity to shape global marketing strategies and campaigns
* Dynamic work environment with exposure to diverse marketing channels
* Collaboration with talented professionals across business units
* Professional growth through hands-on experience with cutting-edge marketing tools
* Chance to make a significant impact on brand growth and market presence
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.
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