Senior Brand Manager - CeraVe
We are seeking a dynamic and driven Brand Manager to lead and execute strategic brand plans for an exciting portfolio. This role will require collaborating across various departments, analysing market trends, and driving innovative marketing initiatives to achieve ambitious growth targets. If you are a passionate brand builder with a proven track record of success, we invite you to join our team.
A DAY IN THE LIFE
1. Build, lead and execute the annual brand plan, implementing new initiatives while animating & driving growth behind the core catalogue aligned with the overall brand strategy.
2. Work with the RBM/OBM to ensure bespoke brand plans with existing and new retailers, ensuring acceleration and growth across the portfolio.
3. Collect and analyse product performance, consumer/market insights, and competitor activities to make informed recommendations to management.
4. Scope and size new launches, ensuring the right price point considering the P&L.
5. Identify and monitor marketing mix strategies (Online & Offline) to build engaging consumer-first brand experiences.
6. Deliver data-driven insights to optimise communication materials and ensure alignment with medical brand equity.
7. Support Brand Business Director on media strategy and work with media agencies on full funnel media spend including TV, digital, and partnerships.
8. Manage and coach team members, ensuring development plans are in place to grow their skills and potential.
9. Collaborate with communications and digital teams to maximise PR and online opportunities.
10. Coordinate with other departments and partners to support medical-first business strategies.
11. Manage brand budgets accurately.
12. Work with supply and commercial teams to ensure forecast accuracy on NPD and stock availability.
13. Handle portfolio catalogue management, including artwork and product discontinuations.
14. Participate in internal & external meetings to energise and communicate plans and vision.
WHO YOU ARE
* Experience in a consumer-driven, fast-paced sales environment, preferably FMCG.
* Experience managing full funnel media spend, including TV and digital.
* Degree-level education.
* Entrepreneurial mindset with strategic thinking and collaboration skills.
* Ability to create and develop strong brand visions and motivate teams.
* Excellent communication and presentation skills.
* Ability to manage multiple projects and stakeholders efficiently.
* Self-motivated with strong organisational skills.
* Resilient and adaptable to change.
* Creative with a focus on ROI and brand equity.
* Strong analytical skills and commercial acumen.
* Experience in product launches from sizing to market.
* Sensitivity and understanding of the dermatological skincare market.
* Digital orientation to grow awareness and engagement online.
* Potential to lead and coach teams effectively.
WHAT WE OFFER
Our industry-leading benefits package includes competitive compensation, discounts on brands, private medical and dental insurance, gym memberships, mental health support, family leave, and learning opportunities through leadership programs and expert talks.
WHO WE ARE
L'Oréal operates in 150 markets, with a mission to create beauty that moves the world. As a leader in dermocosmetics with brands like La Roche-Posay, Vichy, and CeraVe, we are committed to diversity, inclusion, and making a positive impact globally.
HOW WE RECRUIT
We value diversity and inclusion in our hiring practices, welcoming candidates from all backgrounds to contribute to our innovative and inclusive culture.
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