Job Description
Marketing Campaigns Manager (B2B Email Focus)
?? Somerset (2 days per week onsite)
12 months Contract Inside IR35
We're looking for a Marketing Campaigns Manager to take ownership of B2B email-led marketing campaigns within a global, multi-channel environment.
This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high-impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences.
You'll combine campaign strategy with hands-on execution, working closely with internal teams and external partners to deliver measurable results.
Responsibilities
* Own the end-to-end delivery of B2B email marketing campaigns, from planning through to execution and optimisation
* Build and manage automated email journeys, nurture campaigns, and lifecycle communications
* Create and optimise campaign assets including emails, landing pages, forms and CTAs
* Use audience segmentation and targeting to deliver highly personalised, data-driven campaigns
* Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing
* Work across digital channels (email, web, social, paid) to deliver integrated campaign activity
* Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery
* Manage multiple campaigns simultaneously, ensuring timely delivery and strong governance (QA, tracking, data accuracy)
What you will need:
* Proven experience delivering B2B marketing campaigns, with a strong focus on email marketing
* Hands-on experience with marketing automation platforms (HubSpot preferred)
* Strong understanding of:
o Email marketing best practice
o Customer journeys and lifecycle marketing
o Segmentation and targeting
* Experience building and optimising:
o Email workflows
o Landing pages
o Campaign automation
* Data-driven mindset with experience using campaign analytics to improve performance
* Strong copywriting skills, able to create clear, engaging B2B campaign messaging
* Experience working in complex or multi-stakeholder environments
* Highly organised, with the ability to manage multiple campaigns and deadlines
* Hybrid: 2 days per week onsite in Somerset
* Flexible working supported
If you receive suspicious outreach claiming to be from us, please contact us via the ManpowerGroup website.
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