Brilliantin Recruitment provided pay range
This range is provided by Brilliantin Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Job Title: SaaS Marketing Campaign Manager
Location: Hybrid (3 days in-office: Mon, Wed, Fri; 2 days WFH)
Start Date: January 2025
About the Role
We are seeking a Campaign Manager to drive high-quality, data-driven marketing campaigns targeting US enterprise clients with $300M+ in revenue. This role is pivotal in building brand awareness, generating high-intent Marketing Qualified Leads (MQLs), and supporting the broader 15-month marketing plan launching in January 2025.
This is a strategic, “slow burner” role focused on laying strong marketing foundations, not chasing immediate high-volume MQLs.
Key Responsibilities
* Plan, execute, and optimise multi-channel campaigns including PPC, SEO, paid social, email, and PR.
* Target Heads of Department and C-suite personas in enterprise US clients.
* Collaborate closely with the sales team to align campaigns with business objectives and drive sales-led outcomes.
* Analyse performance metrics to inform campaign decisions, ensuring all activity is data-driven.
* Develop compelling campaign content and creative that resonates with compliance and marketing audiences.
* Proactively propose new campaigns with clear business cases, expected ROI, and alignment with the overall marketing plan.
* Leverage AI tools to enhance productivity and campaign effectiveness.
* Work alongside internal teams and temporary agency partners, gradually building in-house expertise.
Success Metrics
* Primary: Generate high-intent MQLs that convert to Sales Qualified Leads (SQLs).
* Secondary: Increase engagement (opens, clicks, content interaction) and strengthen brand presence.
Required Skills & Experience
* Proven experience planning and executing integrated campaigns across multiple digital and traditional channels.
* Strong strategic thinking and ability to justify campaigns with measurable business impact.
* Data-driven mindset with a focus on actionable insights.
* Comfortable working in a sales-led environment, linking marketing success directly to revenue.
* Collaborative approach; able to work closely with sales, creative, and product teams.
* Familiarity with AI tools to enhance campaign performance.
* Experience in B2B SaaS marketing, preferably targeting enterprise-level clients.
Team & Culture
Work with a dynamic, data-driven, AI-focused marketing team, including:
* Head of Marketing
* Creative Lead (Animation, Video, Graphics)
* Senior Marketing Executive (Client Marketing, ABM)
Culture: Energetic, autonomous, and open to new ideas. Team values humour, creativity, and individuals who own their work.
Logistics & Hiring Process
* Tech Stack: Zoho (transitioning to HubSpot), enterprise ChatGPT licenses.
* Hiring Timeline: CV submission Friday, 14 November or latest Tuesday 18th November
* Remote interview with Head of Marketing
* On-site interview for final selection and cultural fit
Why This Role
* Influence the growth and brand strategy of a SaaS platform targeting large US enterprises.
* Be part of a highly collaborative, creative, and data-driven team.
* Opportunity to make a direct impact on revenue generation and enterprise client engagement.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Software Development
#J-18808-Ljbffr