Sales Development Representative - Automotive Sector Location: Nantwich Contract: Hybrid (1-2 days in office) Salary: £25,000 Bonus (dependent on experience) Excellent Benefits Working Pattern: Monday - Friday, 37.5 hours per week Closing date: Open until filled At ROI, we help shape the automotive industry through data - driven marketing, technology and sales innovation. Supporting over 70% of the UK automotive market, we work with leading OEMs, leasing companies and fleet providers to drive pipeline, performance and customer experience. We’re now looking for an experienced Sales Development Representative who combines strong sales capability with consistency, ownership and commercial maturity. What’s in it for you? You’ll join a progressive, ambitious organisation that values expertise, accountability and performance. Our benefits include: Private Medical & Dental Cover Healthshield Cash Plan Pension Scheme with 4% employer contribution £500 annual Health & Wellbeing Allowance Discounted Car Leasing Schemes Birthday Day Off & Voucher Education Bursary for continued professional development Team Socials and incentives Hybrid working Advanced sales training and industry accreditations (e.g. SAF) The Role As a high-skill Sales Development Representative, you’ll play a critical role in driving a qualified pipeline across OEM, leasing and fleet clients. You’ll: Work on our complex OEM/Leasing Company Prospecting Campaigns Use CRM and sales intelligence tools to manage and optimise the pipeline Apply structured sales methodologies (e.g. MEDPIC, BANT) Consistently deliver high-quality appointments and conversion outcomes Build trusted relationships with senior stakeholders Contribute to best practice, process improvement and innovation You’ll also support ROI’s continued leadership in AI-enabled sales strategies, blending data, insight and human conversation. What we’re looking for Proven B2B sales development or appointment-setting experience A consultative sales approach with strong questioning and listening skills Confident use of CRM systems and digital prospecting tools (Salesforce desirable) Understanding of structured sales methodologies and sales processes Experience within automotive, leasing or fleet environments (highly desirable) A strong ownership mindset with consistent performance delivery Ability to operate effectively in a fast-paced, target-driven environment while maintaining quality conversations Comfortable working autonomously while contributing to team success If you’re an experienced SDR ready to work with complex clients, take ownership of your performance, and progress in a structured, high-performing sales environment, ROI offers the challenge and opportunity you’re looking for.