Location
London, Hybrid (minimum 2 days a week in the office).
Salary & Benefits
£45,000 + discretionary bonus. See more on our benefits here.
The Digital Product Manager Mission
Drive Astrid & Miyu's digital evolution by owning the website and app development roadmap, leading our CRO and A/B testing strategy, and constantly innovating to build a seamless, world‑class digital customer journey.
Development & Roadmap Ownership
- Own the website and app development roadmap and ticket backlog, constantly reviewing and prioritising items to ensure work aligns with team strategy and company goals.
- Write clear, detailed user stories, acceptance criteria, and requirements for the development team.
- Act as the main point of contact between business stakeholders and the development team on e‑commerce optimisation, integrations, and account management.
- Collaborate closely with designers, developers, and QA teams to ensure timely, high‑quality delivery of features.
- Partner with the UI/UX team to create mockups for new features, staying ahead of new market trends and best practices for digital product development.
UX, Analytics & CRO
- Oversee our A/B testing backlog and programme, working closely with our external CRO and web development agencies.
- Identify and prioritise A/B tests and hypotheses, utilising analytics, user research, and feedback to drive insight and measurable improvements across all websites.
KPIs & Business Benefits
- Make data-driven decisions to optimise the digital product, enhance features, and improve the conversion funnel.
- Identify, create, and track key digital product KPIs, setting and monitoring performance vs. targets and managing monthly for CRO and web metrics.
Team Leadership
- Manage, support, and develop our Digital Optimisation Associate – leading by example while staying true to our core values.
- Champion continuous learning by upskilling the wider digital and ecommerce teams on CRO best practices, A/B testing methodologies, and data-driven insights, ensuring we all Grow Together.
- Foster a culture of excellence, accountability, and customer‑centricity.
Qualifications
- Shopify experience is essential for this role.
- Our values must resonate with you personally.
- Strong understanding of Agile principles with hands‑on experience working in Scrum or Kanban frameworks and agile digital delivery.
- The ability to understand complex technical concepts and work seamlessly alongside development teams.
- You thrive in a fast‑paced, high‑growth environment.
- You are proactive, self‑starting, and take ownership without heavy direction and are comfortable with change.
- You have a strong sense of accountability and pride in your work.
