The CRO (Conversion Rate Optimization) Executive at Hargreaves Lansdown is responsible for supporting the continuous improvement of the company's digital experiences. This role focuses on analysing user behaviour, identifying opportunities for optimisation, and implementing A/B and multivariate tests to enhance user engagement and conversion rates. The CRO Executive works closely with digital, marketing, and product teams to ensure data-driven decision-making and to drive measurable improvements in key performance indicators. This is an individual contributor role with no direct reports. Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, CRM, and website and CRO. We're building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We're raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.
What you'll be doing
Conducting quantitative and qualitative analysis to identify user experience issues and optimization opportunities.
Designing, implementing, and managing A/B and multivariate testing strategies.
Collaborating with UX designers, developers, and product managers to implement test variations and track performance.
Monitoring and report on test results, providing actionable insights and recommendations.
Maintaining and enhancing the CRO roadmap aligned with business goals.
Ensuring all CRO activities comply with data privacy and regulatory standards.
Staying up to date with industry trends and best practices in CRO and digital analytics.
About you
Strong analytical skills with experience in web analytics tools (e.g., Google Analytics, Adobe Analytics).
Proficiency in A/B testing platforms (e.g., Optimizely, Google Optimize, VWO).
Understanding of UX principles and user behaviour analysis.
Ability to interpret data and translate findings into actionable recommendations.
Excellent communication and collaboration skills.
Detail-oriented with strong organizational and project management abilities.
Familiarity with HTML, CSS, and JavaScript is a plus.
Interview Process
The interview process for this role will include two stages with a task.
Working Schedule
This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.
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