Job Description
The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high-quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data-driven insights and and support multi-channel campaigns.
Client Details
Our client is a global digital transformation specialist that helps businesses unlock the value of their data and adopt modern, AI-powered solutions.
Description
* Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting.
* Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads.
* Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO-optimised pages.
* Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement.
* Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.
Profile
* Hands-on experience managing PPC campaigns (Google Ads, LinkedIn Ads).
* Knowledge of retargeting/remarketing and multi-channel optimisation.
* Strong SEO/GEO/AEO skills, including technical, on-page and off-page best practice.
* Comfortable using CMS platforms for content updates.
* Confident analysing data with GA4 and producing clear performance insights.
* Highly organised, able to manage multiple projects and deadlines.
* Eagerness to stay current with evolving search and AI-driven optimisation trends.
Desirable
* Experience in B2B digital marketing, ideally within tech, SaaS or professional services.
* Familiarity with Pardot/Salesforce.
* Understanding of CRO, user journeys and lead-generation funnels.
* Basic HTML/CSS for small website updates.
* Experience using generative AI tools for content or analysis.
Job Offer
* Salary: £35,000-£45,000, depending on experience
* Hybrid working, typically 2-3 days in the office
* Private healthcare
* Pension contribution
* 25 days' annual leave, plus all bank holidays