We're seeking an exceptional marketing leader and entrepreneur to serve as the Head of Marketing for an entirely new business initiative. This is a high-impact role in a strategically-important new business for Amazon. The candidate will be responsible for building awareness and driving customer engagement for a new category in the Automotive space. You will build the go-to-market plan working closely with strategic partners, external agencies and internal teams. You will also build a playbook for international expansion marketing as we scale the business to other countries.
This is a true builder role. We're looking for an entrepreneurial leader who thrives at dealing with ambiguity and enjoys a start-up environment.
Key job responsibilities
●Build a resourcing plan and hire a lean team to accomplish the following objectives:
●Identify the target customer for the new product category on Amazon
●Build the new brand positioning
●Generate awareness for the new category, both on Amazon and through off-Amazon channels
●Develop and execute integrated marketing campaigns (both digital and physical events) that introduce target customers to this new capability on Amazon
●Track campaign performance and iterate to drive higher efficiency
●Leverage Amazon's marketing channels and tools to drive customer discovery and engagement
●Understand and align with key partner needs to drive strategic marketing plans that work in tandem with one another
●Create collaborative marketing frameworks that amplify partner brands while building the new Amazon category
●Serve as the marketing liaison between Amazon and partner agencies
●Develop regionalized marketing strategy and deployment that reflects deep understanding of market nuances relative to the US
●Translate local cultural insights into compelling marketing campaigns, event strategies, and messaging
●Ensure all marketing efforts resonate authentically with local consumers
●Partner with PR teams to drive international expansion messaging and consumer PR tactics
●Manage launch communications and ongoing brand storytelling
●Work with legal teams to implement regional advertising guidance and ensure compliance with UK advertising standards
●Navigate automotive-specific regulatory requirements for marketing in the UK
●Identify, evaluate, and onboard agency partners and contractors needed to execute marketing programs
●Manage agency relationships and ensure quality delivery against objectives and timelines
BASIC QUALIFICATIONS
- Experience managing teams
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience in launching new products
- Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
- Experience in e-commerce or online advertising
- Experience driving results through digital marketing and multi-channel campaigns
- Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
PREFERRED QUALIFICATIONS
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
- MBA
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer insights and data to deeply understand target customers and dive deep
- Automotive industry experience (highly preferred but not required)
- Experience marketing complex, high-consideration purchases
- Experience navigating regulated industries and advertising compliance
