The Opportunity
We have an opportunity for a hands-on, narrative-led Global Head of Content to lead the development and execution of the content strategy across EMEA, AMER and APJ. Together with the Marketing Leadership team, you will devise an approach to effectively communicate Basis Technologies’ Intelligent Change Management narrative to an audience of Enterprise stakeholders, and work alongside your Content team to execute.
As well as strategic oversight and direction, you will manage a small team of UK-based Content Specialists providing feedback and coaching to continuously improve our ability to connect with our target audience; as well as personally deliver high-impact content.
Join us as we embark on a journey to make, shape and dominate a new category!
If you were to join Basis Technologies in our Global Head of Content position, you can expect to:
* Have responsibility over the growth of the Basis Technologies’ brand and Intelligent Change Management (ICM) narrative, driving engagement that leads to pipeline and revenue generation
* Build an engaged community through crafting and executing content strategies which align with the target audience, business objectives and brand
* Have ownership of the end-to-end content lifecycle, from ideation to publication, maintaining a high level of quality and consistency across platforms
* Use data insights to understand content performance, continuously refine strategies resulting in improved engagement and sales conversion rates
* Support the wider organisation with branding consistency, ensuring internal and client facing materials are in line with company guidelines, with a focus on tone, clarity, and audience relevance
* Write engaging content, based upon the ‘Why’ instead of the ‘What’
* Own and manage the content budget
* Manage and coach a small team of 3 UK based content specialists, conducting weekly 1:1s, bi-annual performance reviews and general support and guidance
* Stay up to date with industry trends, ensuring our content strategy is innovative and compelling
Is this opportunity for you?
To help you establish whether this role is for you, these are the key foundational characteristics you will need to be set up for success:
* Professional experience in writing content, based on complex solutions, for an Enterprise B2B audience. We have a narrative-led approach to marketing, and so you should highly proficient in communicating in this manner
* Experience in creating and executing thorough content strategies that create emotional buy-in and belief and which impact funnel metrics and accelerate growth and retention
* Proficient in writing and reviewing different content formats, including social media and website copy, blog posts and articles
* Experienced in using and managing Content Management Systems, such as WordPress
* Experience in leading and developing junior content specialists, providing constructive feedback and guidance
* Excellent communication skills, understanding how to diversify messaging or tone based on the audience, with the ability to work collaboratively across time zones
* Data driven mindset, using insights from various sources and platforms, in order to consistently improve our reach and engagement, leading higher volume of marketing generated leads
What we do
We enable every SAP-run business to manage change intelligently – no matter how complex their technology landscape. Our suite of Intelligent Change Management (ICM) solutions harnesses the collective intelligence of the SAP community to help business and technology change teams work together to explore, plan and execute business change imperatives. For over 25 years, we have helped equip, liberate, and champion SAP change heroes at global leaders like Kimberly Clark, 3M, and Vistaprint.
Who we are
We have just been officially named one of the UK's Best Workplaces by Great Place to Work, for the third year in a row.
We are at an exciting point as we scale from 130+ global employees, we have the foundations in place to grow with purpose, whilst retaining the individual ownership and tangible impact you would expect working in a scale up organisation.
We are a global team who collaborate across all levels, locations and departments, whilst individually having the knowledge and expertise, autonomy and accountability to drive successful outcomes. Our fast-paced environment means we embrace change, and communicate effectively, to proactively and creatively solve problems.
Why join us?
Aside from the benefits of role evolution, tangible individual impact and personal growth that you would expect working in a global scale up environment, at Basis Technologies we take looking out for our employees seriously.
We’re believers of Learning & Development. Organisational learning allows organisational team members to continue to advance their professional growth and development individually and as a team. That’s why each employee has access to £1,000 Learning and Development Support per year.
In an effort to support the mental health of our employees, we have certified Mental Health First Aiders who support our employees across the globe in developing skills to support positive wellbeing. We run a yearly initiative which gives employees from each location the opportunity to partake in a 2 day training course to become certified by Mental Health First Aid International.
Benefits and Initiatives
* Competitive salary package and bonus
* Company pension
* 25 days holiday per year, plus Bank Holidays
* Hybrid working
* Global Flexibility (work abroad up to 1 month per year)
* Enhanced Parental Leave
* Paid Volunteer Day
* Learning and Development Budget
* STEM Ambassador Programme Partnership
* Monthly Shared Knowledge Sessions
* Mental Health First Aiders Programme
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