Shopper Marketing Executive
Contract – 1 year
Salary - £17.93 - £22.41
Hybrid – 2 days per week in office
Location – Bracknell
Your responsibilities in the role
* Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
* Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
* Collaborating with Category Development Managers, Key Account Managers, and Area
* Portfolio & Trade Marketing Managers to seize growth opportunities.
* Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
* Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
* Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.
Skills and Experience
* Degree in Marketing or higher from an accredited institution
* Experience in Shopper or Consumer Marketing or Account Management within FMCG B2C Market
* Strong analytical aptitude
* Experience in project & stakeholder management
* Excellent communication & influencing skills
* Commercial acumen
* Project management and prioritization skills
* Ability to prioritise
* Strong interpersonal and communication skills
Further information provided upon application