BTR Account Manager | Home Made
Home Made is an institutional-grade leasing platform for the UK’s Build-to-Rent sector. We partner with owners and operators to improve asset performance through faster lease-up, optimised pricing, and reduced operational complexity.
We are hiring a Build-to-Rent Account Manager to take end-to-end ownership of a portfolio of high-value client accounts, acting as the commercial and operational lead from mobilisation through stabilisation and ongoing delivery.
This role is designed for a real estate professional who wants accountability, senior exposure, and clear ownership of outcomes.
Role pre-requisite
Applicants must have prior experience in real estate (BtR, lettings, sales, commercial, or adjacent). Direct lettings experience is not essential.
The role
You will be the single point of accountability for your client portfolio, responsible for performance, delivery, and relationships.
This is not a traditional lettings role. It combines commercial judgement, account leadership, data-driven insight, and delivery oversight.
Key Responsibilities
Client & portfolio ownership
* Own senior client relationships across a portfolio of Build-to-Rent developments.
* Act as a considered, credible partner to investors and operators, advising on leasing strategy, market positioning, and performance optimisation.
* Represent Home Made with confidence at client and senior stakeholder level.
Commercial & performance leadership
* Take accountability for leasing performance across assets, including pace, conversion, and outcomes.
* Assess market conditions and estimated rental values to inform pricing and go-to-market strategy.
* Translate performance data into clear insight, recommendations, and forward plans.
Sales funnel & delivery oversight
* Own the end-to-end sales funnel for each account, ensuring best-in-class execution across teams.
* Identify risks, bottlenecks, and opportunities, driving improvements through structured action.
* Ensure consistency and quality of delivery across multiple sites and stages.
Marketing & launch strategy
* Shape tailored marketing strategies for each development in partnership with internal teams.
* Monitor campaign performance and refine tactics to maximise demand and conversion.
* Lead mobilisation and launch phases to ensure commercially effective delivery.
Leadership & collaboration
* Train and guide junior sales teams during site launches and mobilisation.
* Work closely with Customer Success, Leasing, Marketing, and senior leadership to align priorities.
* Act as a culture and values carrier, setting high standards internally and externally.
Governance & communication
* Lead regular client meetings, providing clear performance updates, solutions, and forward‑looking plans.
* Ensure structured project management from onboarding through to offboarding.
Working pattern & package
Working hours: Monday to Friday 9-6 (occasional site travel required)
Office location: London Southwark, 1 day a week work from home post probation
Salary: OTE £75k - £110k
What we look for
* 3+ years’ experience in real estate (BtR, lettings, sales, commercial, or related).
* Strong understanding of rental markets and the ability to assess ERVs with confidence.
* Experience managing complex accounts or portfolios with multiple stakeholders.
* Commercially minded, data‑literate, and comfortable owning outcomes.
* Clear, confident communicator with credibility across internal and external audiences.
* Organised, proactive, and able to operate at pace across multiple workstreams.
Benefits of working with us
* Annual Leave: 24 days leave + your birthday off!
* Modern, state of the art offices
* Employee Perks: discounts for stores, cinema etc
* Yearly Half Day Charity Day
* Office Social Events (Summer and Winter Parties)
* Our Culture Club run important initiatives and celebrations throughout the year for everyone to get involved in such as: St. Patricks Day, Diwali, Movember etc.
* Mental Health First Aiders
* On site Gym access, showers (towels & shower gel), and indoor bike storage
* Weekly Friday 5pm Happy Hour in the office
* Opportunities to upskill in your career through our Learning and Development Programme
We are an equal opportunity employer
Diversity and inclusion are important to us at Home Made and we encourage a culture where everyone can be themselves at work. We value and actively seek out a richly diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed. All applicants will be considered for employment without regard to any characteristic protected by law.
Home Made is an equal opportunity employer and will offer reasonable adjustments to applicants in our recruitment process. If you require any accommodations or adjustments as a result of disability, impairment, or health condition, please do not hesitate to contact us at joinus@home-made.com.
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