Protein Works is a brand people genuinely love - strong retention, engaged community, and product quality that earns trust. We want someone to add fuel to that fire! The business is investing in paid performance as a core growth lever, and this role has real visibility and influence. This role supports paid performance across key acquisition channels - with a particular focus on TikTok and Meta - driving efficient new customer acquisition while protecting contribution margin.
You'll sit at the intersection of creative and performance, working with data daily and testing constantly. Success here means growing revenue without letting CAC creep, and building a paid channel that scales predictably.
What You'll Own
1. Support and develop to lead our TikTok Ads end-to-end: strategy, creative briefing, audience build, bidding, and performance reporting
2. Drive new customer acquisition across Meta and TikTok within CAC and ROAS targets set against contribution margin
3. Support delivery of a structured testing cadence across creatives, hooks, formats, and audiences - turning learnings into repeatable wins
4. Manage daily budget pacing and optimisation across campaigns to maximise efficiency and volume
5. Brief creative assets rooted in performance data - you understand what works and can articulate why to the content team
6. Own weekly performance reporting with clear commentary on what's...