Job Description
EMS is a global leader in the design, manufacturing, and distribution of precision medical devices used in dental prophylaxis, pain therapy, and urology. With more than 40 years of expertise, EMS develops innovative solutions across three key medical fields:
* Dental Prevention – Inventor of Guided Biofilm Therapy (GBT), an evidence-based protocol for biofilm management on teeth, soft tissues, and implants.
* Pain Therapy – Pioneer of Radial Shock Wave Therapy (RSWT) for musculoskeletal and dermatological conditions.
* Urology – Market leader in endoscopic lithotripsy, with advanced LithoClast® and LaserClast® systems.
Driven by our core values—Respect, Excellence, and Client Orientation—we are committed to delivering clinically proven, minimally invasive treatments that ensure happy and healthy patients, successful clinicians, and passionate partners.
MISSION
As GBT Expert / Sales Representative – North, you will be responsible for promoting EMS’s GBT solutions across the North of England. Reporting to the General Manager – UK & Ireland, you will develop strong relationships with dental professionals, Key Opinion Leaders (KOLs), universities, and distribution partners to ensure the adoption and success of EMS solutions in your territory.
This role is well-suited to:
* Experienced sales professionals from the dental industry
* OR
* Dental hygienists/therapists looking to transition into a commercial role.
MAIN TASKS & RESPONSIBILITIES
Sales & Business Development
* Manage and develop relationships with dental practices, resellers, and educational institutions.
* Ensure territory sales growth through regular customer visits and new client acquisition.
* Educate and engage distributor partners on GBT and EMS product offerings.
* Organize and conduct GBT courses for clinicians in the region.
* Represent EMS at national and local events, congresses, and exhibitions.
Clinical Education & Support
* Provide clinical training and technical support on EMS systems and GBT protocols.
* Build and maintain a network of Key Opinion Leaders to support brand visibility.
* Collaborate with educational partners and academic institutions.
Reporting & CRM
* Record all activities and customer data in the company’s CRM system.
* Provide regular feedback on market trends, competitor activity, and commercial opportunities.
* Collaborate with Customer Care and internal departments to ensure excellent client support.
PROFILE & REQUIREMENTS
For Sales Representative profiles:
* Bachelor’s degree or equivalent.
* Minimum 2 years’ experience in dental sales with a proven track record.
* Strong sales skills from lead generation to closing.
* Excellent communication, presentation, and negotiation skills.
For Dental Hygienist / Therapist profiles:
* BSc/Diploma in Dental Hygiene (or equivalent).
* Minimum 2 years’ experience in dental practice.
* Experience in training, KOL activities, or teaching is a strong asset.
* Confidence in influencing clinicians and presenting in group settings.
Additional Requirements (All profiles):
* Fluent in English; additional languages are a plus.
* Valid driver’s license and ability to travel frequently across the region.
* Willingness to travel internationally as required.
BEHAVIORAL COMPETENCIES
EMS defines key competencies aligned with our Vision and Mission. These guide how we work and interact:
* Teamwork & Collaboration – Builds strong internal and external relationships.
* Integrity & Ethics – Acts in line with EMS values and compliance policies.
* Excellence in Execution – Delivers high-quality commercial and training activities.
* Agility & Adaptability – Adjusts quickly to market needs and business priorities.
* Innovation & Creativity – Seeks new opportunities and approaches to customer engagement.
POSITION DETAILS
* Location: North, UK (field-based)
* Travel: Frequent travel within the region; occasional international travel