Marketing Manager – Customer Care & Network Marketing
Join us as Marketing Manager – Customer Care & Network Marketing within our team in Northampton or London. The role blends strategic planning, creative campaign development, and cross‑functional collaboration to strengthen customer experience, drive engagement, and support frontline teams with impactful marketing initiatives. You will lead marketing initiatives that enhance customer service journeys, develop and execute marketing plans for Barclays’ branch and service network, prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards.
Key Responsibilities
* Develop and implement marketing strategies and delivery that align with the bank’s business objectives, informed by market research, customer needs, and competitive landscape.
* Collaborate with product development, sales, and other departments to align marketing efforts with overall business objectives, achieving specific, well‑defined outcomes.
* Create compelling and targeted content for various marketing channels, including print, media, and related collateral.
* Analyze data to make informed decisions and optimize marketing strategies, using data analytics tools to measure and report on the performance of marketing campaigns.
* Manage the marketing budget, allocating resources to maximise ROI.
* Define marketing vision, set goals, clarify objectives and work across organisations to achieve specific, well‑defined outcomes.
* Lead, develop and support a team, guiding professional growth, allocating work and coordinating resources.
* Adopt and embed new policies and procedures arising from risk mitigation, ensure compliance with regulations and codes of conduct.
Qualifications
* Strong workload management, with the ability to balance strategic and tactical responsibilities.
* Proactive mindset, anticipating challenges and identifying opportunities before they arise.
* Creative problem‑solving, with experience developing engaging marketing content and campaigns.
* Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels.
* Experience in customer experience, service‑led marketing, or network/branch marketing is advantageous.
* Familiarity with regulated environments and compliance‑aligned marketing is preferred.
Desirable Skills & Experience
* Financial services background – experience working within banking, insurance, or regulated financial environments, with an understanding of customer‑care and compliance expectations.
* Marketing background – proven experience delivering marketing campaigns, customer communications, or service‑led marketing initiatives.
* CIM marketing qualification – Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
This role is hybrid with 2 anchor days in the office in Northampton or London.
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