It will be your job to make sure that our clients get a demonstrable return from their investment. We want elite-level digital PR which combined with our SEO strategies will make our clients soar.Head of Digital PR &x2013; Performance Marketing Agency Salary - £45,000 to £50,000, dependent on experience, plus bonusLocation &x2013; Hybrid with 2 days per week in our Altrincham office Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we&x2019;re investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures. The role As a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition. It will be your job to make sure that our clients get a demonstrable return from their investment. We want elite-level digital PR which combined with our SEO strategies will make our clients soar. &x2022; Own, develop and grow the content marketing and digital PR proposition.&x2022; Manage, inspire, develop, support and grow the digital PR team.&x2022; Create campaigns and strategies that deliver digital PR success for our SEO clients.&x2022; Organise and improve the ideation process to develop digital PR campaigns for a range of clients.&x2022; Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.&x2022; Define and improve how we pitch stories and content to journalists and publications.&x2022; Develop a robust reporting process that aligns with the KPIs set for each client.&x2022; Work directly with a portfolio of key clients to develop and execute digital PR campaigns. What&x2019;s on offer We think we&x2019;ve built a great place to work, where every individual feels rewarded for the effort they put in. Enjoy this along with: &x2022; Hybrid working&x2022; Flexitime&x2022; Bonuses based team performance&x2022; Birthday off, obvs&x2022; Leafy Altrincham location&x2022; Mental Wellbeing BUPA programme&x2022; Dark Horse will carbon offset your role with The Dark Forest green is good&x2022; Working in an amazing team &x2013; Learning from some fantastic people The requirements &x2022; Proven experience in earning digital PR coverage and links in a variety of markets.&x2022; Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.&x2022; Ability to manage and develop a team to deliver across multiple clients.&x2022; Someone who can generate ideas and knows what makes a good hook.&x2022; Someone who can research relevant information and data and make a story out of it.&x2022; Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.&x2022; Excellent communication and interpersonal skills.&x2022; A results-oriented mindset focused on client performance and satisfaction.&x2022; All the gimmes &x2013; verbal, written & presenting skills, IT skills, pro-active, etc. Success in this role hinges on utilising the team&x2019;s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists. If you're driven and ready to grow, we&x2019;d love to hear from you