How will you make an impact? HOW WILL YOU MAKE AN IMPACT?
As a Website Merchandiser you will work directly with the E-Commerce team to provide a luxury shopping experience on and by optimizing category visual display, product display and product availability. You will be responsible for updating products and categories on the website, updating website inventory, and ensuring products and categories are setup for marketing initiatives. The successful candidate will be highly organized and detail-oriented with a desire to drive sales through product placement and display.
Key responsibilities:
1. Lead on-site merchandising for a luxury apparel brand to ensure customers have an excellent experience and the website maintains brand integrity
2. Work with the internal E-commerce, Inventory Planning, Marketing, Production, Creative, and Customer Care teams as well as website platform engineers to ensure all products are presented properly and accurately on the website
3. Lead monthly product uploads
4. Execute enrichment data in PIM system
5. Be the point person responsible for hitting E-Commerce & Marketing deadlines regarding inventory and merchandising for digital and campaigns
6. Manage website inventory to move inventory, monitor sell through, and ensure inventory availability on the site daily
7. Act as point person for creating and maintaining promotional coupons
8. Maintain product accuracy and details by updating imagery, copy, pricing or other changes as necessary throughout the product lifecycle
9. Work with the creative team to ensure all products and pages have the appropriate imagery and copy
10. Update product placement, categories, and images to align with marketing strategy, catalog plans and sales data as needed
11. QA all product and/or category updates and new products to ensure proper presentation
12. Work with SEO team to implement changes on the website to enhance search engine performance
13. Run A/B tests to determine new changes that will increase KPIs
14. Assist the Site Operations Manager with QA testing new website features
15. Recommend merchandising strategies to increase conversion rate, orders and/or upsell/cross-sell products
16. Be a contributing partner in the evaluation and selection of new and existing product
17. Respond to customer service and management concerns in a proactive, quick and professional manner
18. Be the product information resource for internal departments and external customers
19. Use reporting data to proactively update onsite search results
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
20. Flexibility to meet constantly changing needs of a young, growing company
21. Attention to detail and extremely organized
22. Ability to manage multiple priorities and deadlines simultaneously
23. Effective at working in a team environment while managing individual priorities and duties efficiently
24. Ability to build and maintain strong relationships with our customers
25. Willingness to work flexible hours
26. Proficiency in MS Excel, Word, PowerPoint, and Google Analytics
27. Analytical skills with the ability to make decisions based on data while taking into consideration the G/FORE brand; experience with site analytics/site analytics tools
28. Experience with Salesforce Commerce Cloud, Blue Cherry (ERP), and InRiver (PIM), Power BI preferred
29. Good grasp of website usability and user experience
30. Enjoys exercising the creative muscles and loves to work in a team environment where the input and ideas of all team members are considered
31. Demonstrated understanding of how customers shop online and how it differs and is similar to an in-store shopping experience