Please apply via our company website only. This is an office-based role in Plymouth, Devon, UK.
About You
Do you live in the Plymouth area? Are you looking for your next exciting challenge, working alongside fantastic colleagues in a fun, fast-growing, award-winning Digital Marketing Agency?
If you are an experienced PPC Executive and you love helping clients achieve their business growth goals, read on to see if this is your perfect next role…
This Is an Office-Based Role at Our Premises in Plympton. No Agencies or Remote Work Applications, Please.
The PPC Executive Role
In this full-time, permanent role, you will be responsible for managing and optimising PPC client campaigns that generate high-quality paid web traffic, increase conversions (leads and sales), and maximise ROI.
Key responsibilities:
* Define, develop and implement PPC strategies and plans for our B2C and B2B clients across various platforms, including Google Ads, Meta Ads, and LinkedIn Ads.
* Carry out research, including client products & services, as well as keyword and competitor research.
* Monitor and analyse campaign performance and results.
* Optimise campaigns as needed, including settings, budget allocations and bidding strategies, ad copy, assets, keywords, conversions, target audiences, ad scheduling, etc.
* Work with your Developer and Digital Marketing colleagues to optimise Landing pages for paid ads.
* Recommend other website improvements for our PPC clients.
* Provide monthly client reports detailing performance and actions.
* Collaborate with the Client Account Managers to ensure that PPC activities are aligned with overall client objectives.
* Stay up-to-date at all times with the latest trends and best practices in PPC.
* Carry out other Digital Marketing activities, as required.
Required Skills and Experience
For this role, we are looking to recruit an experienced PPC Executive.
* Proven experience (ideally 2 years) in achieving excellent results in a PPC Executive or similar role, ideally in an agency environment, working on multiple clients across a range of sectors.
* Confident in taking ownership of PPC strategies and implementing them across a diverse portfolio of clients. Results driven.
* A strong understanding of PPC principles and digital marketing strategies.
* Proficiency in Google Ads, Meta Ads and LinkedIn Ads.
* Excellent writing skills, with a good command of the English language.
* Comfortable liaising directly with Clients.
* Experience in keyword and competitor research.
* Analytical, with the ability to interpret data and make data-driven decisions.
* Proficient in GA4, including Explore.
* Excellent relationship-building, communication and teamwork skills
* Strong attention to detail.
* Strong time management and personal organisation skills.
* A team player, with a willingness to pitch in as needed in a small, growing business.
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