About us
We're Hero UK&I— the UK and Ireland's leading company in tasty and nutritious finger foods and snacks for little ones. You probably know us best through our beloved brand, Organix — bringing fun to tiny tums since way back in 1992 We are proud that we just launched Goodies.
Our mission? Simple: nourish growing kids with snacks that are big on taste and big on goodness. We're all about supporting parents and carers with products they can feel good about — and that little ones will love
With over 30 years of expertise under our belts, we're totally committed to great nutrition, planet-friendly initiatives, and always doing the right thing. We're proud to be a certified B Corp, using business as a force for good — for people, communities, and the planet.
You'll find us in sunny Bournemouth, where a passionate team of 60+ amazing people make this delicious magic happen. We've been named a Great Place to Work, and we're seriously proud of the positive culture and business we've built together.
We're also part of the Hero Group, a global family of brands united by a shared mission to Delight Consumers by Conserving the Goodness of Nature.
Purpose of the role
To support the marketing team in delivering outstanding marketing plans. The role will encompass both social media, shopper marketing and general marketing support where required.
This role interacts mainly with:
Internal: Marketing: Brand & Comms / Portfolio / Shopper; Sales & Category Team; Technical Team, specifically the Consumer Care Team and the Finance Team
External: Agency partners – Creative, Digital, Media & PR; Third party contacts e.g. events partners; Partners/Influencers and Consumers
Key Responsibilities
Digital Marketing Executive – social media and Website
* Supporting the day-to-day performance of social media including daily (5 days a week) community management – including day to day checking / communication with parents / responding to queries and being the voice of Organix / Goodies online
* Escalate any consumer complaints / feedback to Customer Care and escalate any potential 'risk' to the business following HeroUK&I Crisis Management process
* Website: supporting the Senior Digital Manager to continue to optimise and develop content that drives traffic and delivers against key brand metrics. Manage changes to the website i.e. ensuring new foods are on the site in time, updating the changes we're making pages, deleting products no longer available etc
* Support in the creation, delivery and reporting of content plans across all Organix and Goodies social media channels in line with agreed KPIs on all social media channels incl. Facebook, Instagram, YouTube & TikTok flagging areas of concern when appropriate.
* Management of social partnerships and consumer competitions – identifying and setting up partnerships, running competitions, fulfilling prizes, GDPR management
* Support in the delivery of the Influencer / Content Creator programme: research of relevant creators, negotiation, briefing, feedback and delivery of assets on time / in full
* Support the delivery of paid social campaigns liaising with Favola and VCCP Media
* Support in the evaluation of digital campaigns against defined KPI's to ensure ROI is optimized, on-going monitoring of performance
* Competitor monitoring and benchmarking
* Day to day budget management & tracking for social media
Shopper Marketing Support
* Working with Shopper Marketing Manager and Brandbank to ensure all brand assets (Organix & Goodies) are kept up to date and are correctly feeding through to retailer websites
* Building capability on Citrus / Criteo to help support on sponsored product marketing campaigns – setting them up, monitoring and evaluating
* Ad hoc support on Purchase Order management
General Marketing Assistance
* General support to the marketing team (across brand & comms, portfolio) to ensure excellent delivery of events / shows / festivals / retailer brand days / internal events
* Supporting in arranging venues, samples, props, briefing and managing POS etc
* Consumer Panels / Research – supporting in the setting up of research panels, stock management, logistics etc
* Award Entries – management of award entries, arranging sample deliveries, submissions, results and events
* Support the marketing team in the delivery of any specified project or tasks e.g. SRP audits, competitor audits, internal communications etc
Values and Sustainability
* As the interface with our consumers, you will have a clear understanding of Organix & Goodies sustainability policies, plans and practices and communicate these with stakeholders, as well as support delivery of initiatives.
* We have strong values: Create Wow, Everyone Hero, Nourish Others, Take Responsibility. It is a standard of performance to work to these values as part of your role.
What you will bring to the role:
* Degree level or equivalent will be desirable
* Solid experience in social media and online communities and a proven track record in managing social media channels, will be desirable
* High level of familiarity with existing and emerging social media platforms
* Commercial FMCG background would be ideal, with experience of community moderation / management as well as experience of building reach and engagement across multiple channels
* Experience of operating as part of a small team & driving own agenda
* Experienced in developing relationships cross functionally and with external partners
* Excellent communication skills, both verbal and written English and excellent attention to detail
* Excellent computer literacy including ideally experience in social media tools such as Social Bakers (or similar relevant platforms)
* You'll demonstrate a pro-active approach and enthusiasm
* An ambitious, team playing attitude
What do we offer you?
We offer a position where you can develop professionally in an international company, with an open way of working and short decision lines where people can really make an impact.
* Hybrid working model
* Flexible Schedule and early finish on Fridays, during summer months
* Attractive Compensation & Benefits package
* Continuous learning and development
* Ongoing feedback
* Collaborative and challenging multinational environment
* Strong values
* Matrix organization
* Open and transparent culture
* Great work environment
* Amazing people
* and much more
If you what to know more about Hero, access our web site: Home | Hero Group