Commercial & Partnerships Assistant
Application Deadline: 28 February 2026
Department: Club - Commercial
Employment Type: Permanent - Full Time
Location: Vitality Stadium, Bournemouth
Reporting To: Commercial Director
Description
The Commercial and Partnerships Assistant at AFC Bournemouth plays a key role in supporting the delivery and growth of the Club's commercial initiatives, working closely with the Commercial Director and partnership development and activation teams to drive operational success and revenue. The role provides essential administrative support, including research for new business development, proposal creation, contract management, client invoicing, delivery of commercial events (including The Net, AFC Bournemouth's business club), and identifying opportunities for commercial growth.
Based at Vitality Stadium, this role reports directly to the Commercial Director and offers the opportunity to work in a fast-paced, live-event environment at the heart of a Premier League football club.
The successful candidate will be required to attend AFC Bournemouth men's first-team home fixtures, as well as selected non-first team matches and Club events. This may include working evenings, weekends and public holidays.
Key Responsibilities
Business Development
* Conduct research to support the qualification process of new business leads and identify potential partners for the sales team to prospect.
* Support the new business and partner activation team in creating proposals and partnership review presentations on Digideck.
* Attend networking and promotional functions, including AFC Bournemouth's business club 'The Net' and third-party events, to represent the Club and foster new relationships.
Commercial Event Planning & The Net
* Plan and execute The Net events, with the goal of maximising membership and engagement.
* Manage The Net's LinkedIn social posts.
* Handle the administrative process and coordinate bookings for key commercial events, such as Sporting Dinners, Corporate Golf Days, and the Player Sponsors Evening, ensuring a smooth and seamless experience for all attendees.
Matchday Preparation & Duties
* Handle matchday preparation tasks, including coordination with various departments on ticket distribution (home & away) for commercial packages and partners.
* Oversee and manage the home and away Matchday Mascot booking process, from promotion of the package, sales and delivery, ensuring a seamless experience.
* On matchdays, assist with partner activation, engaging with clients, and other ad-hoc duties as required by management to ensure smooth operations.
Merchandise & Partner Relations
* Manage the end-to-end process for signed merchandise for matchday sponsors and partners (e.g., shirts, balls, programme frames), coordinating signing sessions with multiple internal departments and overseeing distribution of the items.
Website Content Management
* Manage the commercial content on, ensuring all information is accurate, relevant, and up to date.
Administrative & Client Support
* Provide day-to-day administrative support to ensure smooth functioning of the Commercial department including, but not limited to:
* Providing operational and administrative support to the Commercial Director across day-to-day activities, alongside general office responsibilities.
* Booking travel and accommodation where required for commercial team members attending events/ external meetings.
* Maintaining a working knowledge of CRM systems, adopting and utilising Salesforce to support account management and reporting.
Policies and Values
* As a member of staff to ensure in all matters, you follow and actively promote the club's mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club.
* As a member of staff to ensure that you to adhere to the club's safeguarding policies and procedures and are committed to our safeguarding values, creating a safe and positive environment for all those who interact with the club.
* Obligation to adhere to the club's health and safety policy and procedures.
* As a member of staff to ensure in all matters you follow and actively promote the club's equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club.
* Responsibility to comply with the Health and Safety at Work etc. Act 1974, the Regulatory Reform (Fire Safety) Order 2005, and all related Company policies, taking reasonable care for their own safety and that of others, reporting hazards or incidents, following safe systems of work, and co-operating with all training and emergency procedures.
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.
Skills, Knowledge and Expertise
* Degree-level education or equivalent (preferred).
* Strong organisational and administrative skills, with the ability to multitask and manage priorities effectively.
* A passion for event planning and coordination, with a willingness to learn and gain experience in this area.
* Familiarity with CRM systems, such as Salesforce, is beneficial but not essential – training will be provided.
* An interest in the sports industry and a proactive attitude toward learning about partnerships and commercial operations.
* Ability to work effectively within a team while developing confidence to work independently.
* A proactive mindset with a strong desire to learn and progress.
The Club's values are at the core of its staff behaviour and how they approach everything they do; therefore, we are looking for someone is honest, inclusive, kind, hardworking and loyal.
Benefits
* Free onsite parking.
* Season ticket and allocation of complimentary/purchased tickets.
* Subsidised lunches and complimentary healthy snacks throughout the day.
* Discounts at the club Superstore.
* Access to Health Cash Plan with Simplyhealth.
* Employee Assistance Programme
* Contribution towards eye tests and glasses.
* Discounts and benefits from partners and local businesses.
* Club pension & Life Assurance Scheme.
* Paid parental leave (bank of five days per year).
* Club events or other social events throughout the year run by our club social team.
* Paid volunteer opportunities (2 days per year).
* Paid day's leave on your birthday.