Location:
Remote UK
Hours:
Full-time (37.5 hours per week)
Salary:
£28,000 - £35,000 per annum
We're seeking a proactive Marketing Executive to support the delivery and execution of Twinkl's marketing strategy across the SaLT, EAL and OT segments, focusing on social media, community engagement, content production, and multi-channel campaigns.
This role drives day-to-day activations, helping to grow engagement, advocacy, and product adoption while ensuring all initiatives reflect Twinkl's educator-first approach and brand values.
Key Responsibilities
* Drive the execution of your market's marketing campaigns and tactics across digital and offline channels, ensuring alignment with market KPIs and Twinkl's brand.
* Maintain content and marketing calendars, coordinating with product, content, and marketing teams to deliver timely and consistent activations.
* Co-own the social media and community strategy for your markets, driving engagement, growth, and advocacy.
* Plan, create, and schedule content for social channels (Meta, TikTok, YouTube, X, Pinterest, Reddit) that reflects Twinkl's brand, educator-first approach, and market priorities.
* Execute ambassador programs, community-led initiatives, and educator engagement campaigns to strengthen Twinkl's presence, credibility, and user-generated content.
* Deliver "surprise and delight" initiatives, including giveaways and engagement activities tailored to educator motivations.
* Monitor social and community performance metrics, reporting weekly on engagement, reach, and impact to inform optimisation.
* Conduct social listening and trend monitoring to identify opportunities, inform content, and support the Marketing Manager in campaign strategy.
* Co-own the influencer marketing strategy for your market, driving influencer identification and outreach to build partnerships that amplify campaigns and community engagement.
* Assist in content creation for email, blog, webinar, video, and other marketing channels, ensuring timely delivery and alignment with Twinkl's brand values.
* Support the Marketing Manager with reporting on campaign and channel performance.
* Collaborate with product marketing on integrated campaigns that optimise the user journey from onsite experiences to online and offline activations, maximising adoption and engagement with Twinkl resources.
* Ensure all marketing initiatives consistently reinforce Twinkl's brand, thought leadership, and educator-first approach, embodying our philosophy: for educators, by educators.
* Improve Twinkl's discoverability across LLMs and other AI-driven platforms.
* Collaborate with the central growth, strategic partnerships, and cross-functional teams (including product development) to align go-to-market strategies with broader business objectives and continuously optimise the marketing funnel.
* Stay up-to-date on the latest marketing trends, technologies, and sector developments to ensure Twinkl remains competitive and innovative.
Qualifications
* 1–3 years experience in growth marketing, digital marketing, or a related field
* Solid understanding of marketing fundamentals, customer growth and eager to explore new channels and tactics
* Highly competent with data-informed decision making - ability to extract key insights from available quantitative and qualitative analysis
* Familiarity with a range of marketing channels (e.g., paid social, search, partnerships, influencer marketing, affiliate, organic strategies)
* Entrepreneurial, self-motivated and comfortable working in a fast-paced, test-and-learn environment
* Comfortable experimenting with new tools and emerging technologies to enhance marketing efforts
* Adaptable and comfortable with change, always ready to pivot based on results
* Excellent communication skills and ability to present data-driven recommendations to stakeholders
Benefits
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here's a couple of the things that make Twinkl a great place to be:
* A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
* Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
* From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions
* Quarterly company awards programme
* Seasonal events
* Referral scheme
* Cervical and Prostate screening
* Company sick pay after 3 months of service
* After probation - cycle-to-work scheme
* Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave