Job Description
Digital Platforms Manager with experience of social media channel management is required by my well known and respected client who are a household name within the food, hospitality & retail sector.
They are looking for a creative candidate who can manage their digital platforms with a focus on developing their YouTube & Video Channels coupled with their expanding Podcast and Audio revenue Channels whilst also keeping their well-established Website and SEO activities at the forefront of their sector.
They work a hybrid model with around 3 days onsite in their London HQ and offer a base salary of £50k + excellent flexible benefits in a creative, friendly and supportive company culture.
Your responsibilities will include:
YouTube & Video Channel Management
Own the strategic management of the clients YouTube channels through Fremantle, ensuring content is optimised for discovery, retention and growth. ● Lead YouTube & podcast channel strategy, driving growth through SEO optimisation, search visibility, and audience-first content planning. ● Continuously refine channel strategy in line with platform trends, algorithm changes, and audience behaviour. ● Own monetisation strategy including AdSense, partnerships, memberships, and revenue optimisation. ● Oversee content distribution and CRM integration across YouTube and podcast platforms to grow, engage, and retain audiences. ● Work closely with Social Media Assistant - manage content scheduling and performance, tracking KPIs (watch time, CTR, retention, subscribers, RPM) and optimising via data-led insights and testing.
Podcasts & Audio Revenue
● Support the development and optimisation of the clients podcast content across platforms ● Work with commercial and ad-tech partners to grow podcast advertising and sponsorship revenue. ● Monitor listener growth, completion rates and discoverability, using insights to inform future content and commissioning decisions. ● Identify opportunities to repurpose audio content across CRM, web and video platforms to maximise reach and ROI.
Website Management: UX, SEO, Discovery & Performance & content
● Own and optimise my clients main website, delivering best-in-class UX through continuous improvement, product development, testing and feature implementation. ● Lead SEO, discovery and search strategy (SEMRush, algorithm monitoring, site health) to drive traffic, authority, ad revenue and long-term growth. ● Execute digital campaigns and key calendar moments (e.g. Christmas, Easter), optimising on-site journeys, content formats and conversion pathways. ● Analyse performance across written, video and evergreen content, refining metadata, thumbnails, publishing cadence and monetisation in collaboration with publishing, social and production teams. ● Drive audience growth and engagement through CRM integration, user reviews, emerging content trends and strategic brand partnerships that enhance revenue and user experience.
WHAT YOU NEED TO KNOW
● Proven experience managing high-traffic websites and content-led YouTube or video channels, including audience growth, retention, and cross-platform content alignment. ● In-depth knowledge of SEO best practices, including technical SEO, metadata optimisation, and site health management. ● Strong understanding of UX and conversion rate optimisation, including improving user journeys, A/B testing, and optimising conversion funnels. ● Experience managing content operations and scheduling across platforms, coordinating effectively with editorial, production, and social teams. ● Strong understanding of digital advertising and monetisation, including video, podcast, and revenue optimisation (RPM) with commercial accountability. ● High proficiency in CMS platforms, SEO tools, performance analytics, and CRM systems (e.g., Klaviyo) to drive retention, segmentation, and engagement. ● Ability to translate performance data into clear, actionable content, channel, and platform strategies. ● Excellent attention to detail across copy, design, and functionality, with a proactive approach to maintaining quality and consistency. ● Solid knowledge of data protection laws and GDPR, ensuring compliance across platforms. ● A genuine passion for the digital landscape, with curiosity for emerging platforms, creators, and fast-growing content formats.
This is a fantastic opportunity to join a very well positioned company and brand, please send your CV in the first instance and if relevant you will be contacted with full role and company information.
We are passionate about promoting diversity, inclusion, and equality, and are committed to working with clients who share our outlook. We offer equal opportunities to all candidates regardless of background, identity, sexuality, and disability. We strive to create inclusive cultures where diversity is seen as real value for the company. Our mission is for everyone to feel empowered to be their true authentic selves at work.