Job Title: Digital Marketing Manager – Paid Media
Location: Fully Remote (UK-based)
Salary: Circa £45,000 (DOE / Negotiable)
Industry: Beauty / Skincare / Haircare / Personal Care
About the Company:
Our client is a well-known, established beauty brand renowned for its innovative skincare and haircare products. With a strong online presence and loyal customer base, they continue to set trends and drive category growth through performance-driven, consumer-first marketing. This is an exciting opportunity to join a fast-paced team and play a pivotal role in scaling digital acquisition.
The Role:
We’re seeking a talented and analytical Digital Marketing Manager with a deep understanding of paid media channels to drive growth across D2C platforms. The ideal candidate will have hands-on experience managing paid campaigns, particularly across Meta, Google Ads, TikTok, and YouTube, and must come from a beauty, personal care, or similar consumer brand background.
This is a fully remote role, ideal for someone who thrives independently and is performance-focused with strong commercial awareness.
Key Responsibilities:
* Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platforms
* Manage and report on paid media budgets, targeting ROAS, CAC, and CPA goals
* Collaborate with the creative team to brief and test ad creatives (static, video, UGC, etc.)
* Use A/B testing and audience segmentation to refine campaign performance
* Monitor campaign analytics and report regularly on performance, insights, and opportunities
* Partner with CRM, content, and e-commerce teams to align acquisition strategies with broader digital plans
* Stay on top of digital trends, algorithm changes, and best practices in paid media
* Lead or manage third-party agencies where needed
Requirements:
* 2–3 years of hands-on experience in a paid media/digital marketing role within the beauty, skincare, haircare, cosmetics, or personal care industry (essential)
* Proven success managing budgets and scaling paid media campaigns with measurable ROI
* Solid understanding of key paid platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping), TikTok Ads, and YouTube
* Data-led with strong analytical and reporting skills (Google Analytics, Meta reporting, etc.)
* Creative eye for performance marketing content and ability to collaborate on briefs
* Comfortable working independently in a fully remote environment
* Experience with performance tracking tools, UTM structures, and attribution modelling a plus
Benefits:
* Fully remote role with flexible working hours
* Generous product allowance and staff discount
* 25 days holiday + bank holidays
* Pension scheme