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Sales development representative

Crewe
Radius
Sales development representative
Posted: 22 October
Offer description

Company Description

We’re an ambitious, forward‑thinking global business that builds transformative solutions for our customers to deliver best‑in‑class sustainable mobility, connectivity, and technology solutions. Since 1990, our ambition has never wavered. From humble beginnings, we have ventured into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering, and with our leading e‑mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.


Job Purpose

The Sales Development Representative (SDR) plays a crucial role in driving new business opportunities and supporting growth within our existing customer base. The role is responsible for identifying, qualifying, and nurturing potential leads, booking meetings for the sales team, and maintaining ongoing relationships to help expand the company’s customer network and revenue.


Key Responsibilities

* Identify and research potential customers that fit the target market profile for our products and services.
* Build and maintain lists of qualified leads using Salesforce.
* Use outbound strategies such as cold calling, social selling, and targeted email campaigns to engage potential clients.
* Assess and qualify leads based on agreed criteria such as budget, business need, decision‑making authority, and timeline.
* Qualify inbound enquiries and referral leads to ensure alignment with target customer profiles.
* Book meetings or product demonstrations for qualified leads with the relevant Business Development Managers (BDM).
* Maintain regular communication with prospects to build trust and interest over time.
* Share relevant product information, updates, and tailored resources to keep prospects engaged.
* Record all interactions and lead progress within Salesforce to ensure a complete and accurate pipeline view.
* Schedule and confirm meetings or demos between qualified prospects and the wider BDM network.
* Manage scheduling efficiently across regions where applicable, maximising efficiency through location management.
* Utilise a mix of communication channels (calls, emails, LinkedIn, video, etc.) to maximise outreach success.
* Support ongoing engagement with existing clients to ensure satisfaction and retention.
* Identify opportunities for upselling or cross‑selling within the current customer base.
* Conduct product demonstrations for existing customers to highlight new features and enhancements across all regions.
* Track daily and weekly activities, lead conversions, and booked meetings in Salesforce.
* Prepare weekly reports summarising outreach metrics, pipeline health, and meeting outcomes.
* Provide feedback to the sales and marketing teams to help refine lead generation campaigns, messaging, and qualification processes.


Qualifications

* Proven experience in a sales, business development, or lead generation role (preferably in a B2B environment).
* Strong communication skills, both verbal and written, with a confident and engaging phone manner.
* Proficiency with CRM systems (e.g., Salesforce) and sales engagement tools.
* Ability to manage multiple prospects and priorities simultaneously.
* High levels of motivation, resilience, and a growth mindset.
* Strong organisational and time‑management skills with attention to detail.


Benefits

* 25 days holiday + bank holidays
* Annual salary review
* Pension plan
* Life assurance
* Employee fuel card scheme
* Electric Vehicle salary sacrifice scheme
* Employee assistance programme
* 24‑hour wellness and healthcare assistance via ‘Help@Hand’ by Unum
* Time off for fertility treatment and in the event of pregnancy loss
* ‘Cycle to work’ scheme


Apply

If you feel we are a good match for each other, you can apply online now! If you’d like to understand more about the role or life at Radius before applying, please contact our talent team via techtal@radius.com.


Equal Opportunity & Accessibility

Radius is an equal opportunities employer. We are committed to welcoming people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background. We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.


Recruitment Agency Policy

We do not accept speculative recruitment agency CVs or profiles. Any unsolicited CV received by Radius will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CVs via our Applicant Tracking System, when approved to do so by the Radius Talent Team.

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