General Manager - Wholesale Fresh Produce
Location: Bradford
Salary: DOE + Car Allowance + Performance Bonus + Benefits
Hours: Full-time, site-based role (Monday to Friday, flexible start, c.40 hours per week)
Are you a proven leader with wholesale or fresh produce experience?
Do you have the commercial insight and people management skills to drive a complex site to new levels of success?
The Role
We're seeking a dynamic General Manager to take full responsibility for the leadership and day-to-day running of a busy wholesale site supplying customers across retail, foodservice, and wholesale channels.
This senior role is central to ensuring profitable growth, leading a high-performing management team, and developing strong commercial opportunities in one of the UK's most important food sectors.
Reporting directly to the UK Wholesale Director, you'll have responsibility for site P&L, building long-term customer relationships, and ensuring compliance and operational excellence at every level.
Key Responsibilities
Full accountability for site profit and loss, budgets, and financial performance
Lead and develop the site management team through coaching, performance management, and motivation
Drive profitable sales growth by expanding existing customer accounts and creating new commercial opportunities
Collaborate closely with procurement, sales, and distribution teams to ensure year-round supply and excellent customer service
Monitor market trends, competitor activity, and product lines to stay ahead of the curve
Oversee accurate stock management, reporting, and reconciliation
Ensure compliance with health, safety, sustainability, and quality standards, as well as financial and HR policies
Champion continuous improvement initiatives and successfully manage change programmes
About You
At least 5 years' senior general management experience, ideally within wholesale, fresh produce, or FMCG
A strong leader who inspires, motivates, and drives performance across multi-disciplined teams
Commercially focused with a track record of delivering profitable growth
Excellent influencing and negotiation skills, comfortable managing at board level and customer facing
Adaptable and resilient with excellent problem-solving and organisational skills
Strong communication skills, able to interpret complex requirements into clear strategies and actions
PC literate, ideally with ERP system knowledge and strong Microsoft Office skills
The Package
Salary dependent on experience
Car allowance
Discretionary annual bonus
25 days holiday + bank holidays
Defined contribution pension scheme
Private Health Insurance
Why This Role?
This is a senior opportunity to lead within one of the UK's most important wholesale food sectors, driving both operational excellence and commercial growth. You'll have the autonomy to shape the site's direction, develop your team, and deliver lasting impact for customers across retail, foodservice, and wholesale markets.
If this sounds like the right role for you, then click apply or to get more information, reach out to me at (url removed)