As a leading company that thrives on innovation, creativity and excellence, we are currently looking for a dynamic Marketing Manager to join our team and help us achieve our goals.
As the Marketing Manager, you will be responsible for developing and implementing marketing strategies that drive brand awareness, enhance customer engagement, and ensure revenue and market growth.
Key Accountabilities:
1. Exclusive Brands and Dealerships:
o Work with manufacturer partner, sales, and dealerships to increase awareness and preference for our ranges amongst our target audience.
o Define consumer experience and work with sales and dealerships to deliver.
o Generate new business leads and manage new business pipeline.
o Work with Sales teams to define and deploy end-to-end sales activation campaigns – ensuring campaign targets are well defined and measured.
2. Product Brands:
o Lead the development of product brands.
o Be the guardian and steward for the brand expression in all channels, ensuring it remains top of mind and the brand of choice to all user groups.
o Actively seek, test and develop new product and market development opportunities.
o Design and deploy direct and sales-led campaigns.
o Develop and maintain a new business and lead generation pipeline to grow the customer base.
o Manage annual customer communications and promotional calendars.
o Implement feedback mechanisms and use insights to enhance customer and consumer offerings.
3. Digital:
o Increase the visibility of our brands and products.
o Use paid media to generate good quality leads and increase share of search and sales for our products.
o Grow the reach and effectiveness of our social media channels.
o Create and maintain a plan for the ongoing improvement and development of our websites – incorporating both performance metrics and customer feedback.
4. Deployment of campaigns:
o Ensure all campaigns are well defined, briefed, and executed within agreed deadlines.
o Develop campaigns with a ‘lowest cost without compromising quality’ mindset, continuously and constructively challenging stakeholders to achieve best outcomes.
o Curate and assist with shows and events.
Professional Experience:
* At least 5 years of marketing or related experience in a B2B environment.
* Experience in a commercial marketing role, accountable for sales and lead generation.
* Experience in CRM, digital channels, and performance marketing is highly desired.
* Experience in product and brand management is highly desired.
* Experience in our markets would be favourable but not a requirement.
Key Skills Sought:
* Able to understand, manipulate, summarise and present meaningful and actionable insights from data (financial and non-financial).
* Competent and proactive communicator, able to develop and build relationships and influence at all levels.
* Practical project management skills, organised and flexible.
* Proven performance in achieving against tight deadlines.
* Self-motivated, confident, innovative, and creative with a ‘can-do’ attitude.
* Excellent team player with the confidence to take the lead, drive change and take ownership of projects.
* Excellent copywriting skills and attention to detail are essential.
* Practical understanding of new marketing technologies and AI tools and how to deploy them.
* Proven negotiation skills to achieve cost savings and timescales.
* Computer proficiency with Microsoft Suite.
A competitive package will be offered to the right candidate.
Please apply enclosing your full CV to: Recruitment, E.P. Barrus Ltd, Glen Way, Launton Road, Bicester, Oxfordshire, OX26 4UR or email: recruitment@barrus.co.uk
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