To bring commercial insight, experience and expertise to the UKHO Executive Leadership Team and contribute fully to the overall strategic management of the UKHO, especially in all areas of customer, market and ADMIRALTY business development. To provide empowering and inspiring leadership, creating a culture of trust as a platform for promoting innovation, creativity and diversity of thought; and building, developing and motivating a high-performing team. To deliver the UKHO?s sales revenue and gross margin targets, enhancing the UKHO?s ADMIRALTY digital products and services to ensure our trusted brand remains the choice of the world?s mariners, remains competitive, and continues to adapt to reflect the developing needs of a maritime sector that is undergoing a rapid digital transformation. To be the lead ?Customer Champion? for the UKHO, ensuring that our customers are at the centre of everything we do, in a way that embeds a customer-focused culture throughout the organisation.