Performance Marketing Lead (Maternity Cover – 12 Months), Dartford
Company: Ribble Cycles
Location: Dartford, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
1
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
About Ribble
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally.
Role Overview
We’re seeking a hands-on, commercially focused Performance Marketing Lead to cover a key role in the Digital team. This maternity cover will be responsible for planning, executing, and optimizing all performance marketing channels, managing budgets against strict cost percentage targets, and driving customer acquisition across markets.
The ideal candidate will be data-led and channel-savvy, with strong experience in paid search, paid social, affiliate marketing, and email campaign delivery. You will join during a planned handover phase and be supported by a wider digital and eCommerce team.
Key Responsibilities
* PPC / Paid Search: Manage Google Ads and Bing campaigns, including search, shopping, and branded campaigns.
* Paid Social: Build and manage campaigns across Meta, TikTok, and other relevant platforms.
* Affiliate (AWIN): Maintain and optimize affiliate performance, working with key partners and publishers.
* Email Campaign Execution: Deploy campaigns using Bloomreach; support audience segmentation, testing, and automation.
* Weekly Reporting: Produce actionable performance reports across all channels, analyzing spend, CPA, ROAS, and contribution.
* Budget Management: Ensure channel spend stays within the targeted cost percentage of revenue.
* Project Work: Support ongoing initiatives, including PMAX trial campaigns and programmatic testing.
* Cross-Functional Collaboration: Work with eCommerce, brand, content, and trading teams to align marketing with commercial objectives.
What We’re Looking For
* Proven experience in performance marketing, ideally within a DTC or high-growth eCommerce environment.
* Strong hands-on knowledge of Google Ads, Meta Ads Manager, AWIN, and Bloomreach or similar ESP.
* Confidence in budget ownership and ROI-driven decision-making.
* Highly analytical, with experience using GA4 and attribution tools for reporting.
* Self-starter able to manage tactical work while contributing to strategic testing.
* Comfortable working in a fast-paced, commercially focused environment.
What You’ll Get
* Competitive salary based on experience
* Flexible hybrid working (3 days in-office, 2 remote)
* Staff discount on bikes and accessories
* Opportunity to shape Ribble’s paid marketing growth
How to Apply
If this sounds like the role for you, we’d love to hear from you. Please send your CV and a short cover letter explaining why you're a great fit to [emailprotected].
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