Tribal have an exciting opportunity to come and join the London team based in Bankside, Southwark. We're looking for an experienced Content Strategist who has both agency and AI experience to work on a large well known automotive client. The Senior Content Strategist leads the discovery, definition, design, and management of content for digital experiences. This role provides insight into the current state of content, defines the overall content strategy vision, and develops page-level content strategies to support audience needs and organisational goals. The Senior Content Strategist acts as a discoverer and strategic planner for content needs, serving as a key supporter for UX and Creative teams throughout the design process. You will: Strategy & Optimisation Transform complex search behavior, conversational AI trends, and client objectives into effective optimisation strategies Craft content strategies aligned with how LLMs interpret and surface information Optimise web content to maximize visibility in AI-powered search results Analyse conversational AI output to identify ranking opportunities Research LLM behaviors, retrieval patterns, and emerging trends in generative search Develop frameworks to measure and improve performance Lead content strategy principles throughout the discover, define, design, and develop phases of every project Content Development & Management Provide insight into content strategy activity and deliverable needs Gather project and client-specific information Interpret and present qualitative and quantitative content assessments Provide clear and concise core content strategy and recommendations to drive direction for structure, messaging, voice, and tone across all audiences Define the type of content needed to support the future digital experience Develop scalable, systematic content that remains fresh and relevant across multiple product verticals and languages Create Content Strategy Briefs for UX, Creative, and Copywriting teams QA for consistency and provide support for missing content needs Define content governance needs Leadership & Collaboration Lead discussions related to content strategy needs and expectations throughout the project Collaborate closely with subject matter experts and teams across the organization to launch and optimise product growth initiatives Partner and support all team members; identify problems/challenges and focus on solutions Voice needs and timing expectations for activities and deliverables Lead conversations and tasks without direction; demonstrate ownership and proactive problem-solving Communication & Insights Clearly communicate with all disciplines throughout the project Present insights clearly, concisely, and with authority—both verbally and via presentation decks both internally and to clients Use quantitative data to guide prioritization and decision-making while incorporating qualitative insights, user feedback, and industry expertise to shape compelling narratives Share work and insights with team members regularly Communicate thoughts and insights with empathy and confidence You have: Experience in thought Leadership including: Lead content strategy principles throughout project phases Able to Manage time wisely and maximise efficiency Able Gather insights and recommendations to support the content vision Problem Solving & Project Management Identify problems, recommend solutions, communicate plans, and implement them effectively Plan own schedule to meet tight deadlines Come prepared to internal and client meetings Remain level-headed and solution-focused under pressure Leadership Qualities Demonstrate thought leadership and initiative Collaborate effectively across disciplines Show empathy and confidence in all communications What We Offer: Global maternity and parental leave Competitive benefits packages 25 days holiday, compassionate leave, personal/sick days, and flex days Access to online services for families and new parents Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 13 affinity groups Internal learning and development programs Enterprise-wide employee discounts Our new hires & employees are the future of our organisation, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. Tribal Worldwide is an equal opportunity employer. The Tribal Worldwide Talent Acquisition team will only communicate from email addresses that use the URLs tribalworldwide.co.uk, criticalmass.co m, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. UK based https://www.gov.uk/consumer-protection-rights