Brand & Marketing Strategy
* Develop and implement integrated marketing strategies aligned with the brand’s market entry and growth objectives.
* Build brand positioning, messaging, and go-to-market plans suitable for the UK automotive market.
* Ensure consistent brand identity across all marketing channels.
Campaign Management
* Plan and execute national and regional marketing campaigns (online and offline).
* Manage product launch campaigns, tactical promotions, and seasonal activities.
* Track campaign performance and optimise based on data and insights.
Digital & Performance Marketing
* Oversee digital marketing activities including social media, website, CRM, paid media, and content marketing.
* Work closely with agencies to deliver effective digital and performance-driven campaigns.
* Monitor key metrics such as leads, traffic, conversion, and ROI.
Dealer & Local Marketing Support
* Support dealer network marketing activities, including local campaigns, POS materials, and events.
* Provide marketing guidelines, toolkits, and best practices to local partners.
Market & Consumer Insights
* Conduct market research and competitor analysis to inform strategy and decision-making.
* Analyse customer behaviour, trends, and feedback to continuously refine marketing approaches.
Budget & Agency Management
* Manage marketing budgets effectively, ensuring cost control and return on investment.
* Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs.
Requirements
Essential
* Proven experience in a marketing role, preferably within the automotive, FMCG, or consumer brands sector.
* Strong experience in brand building, campaign management, and digital marketing.
* Experience working with agencies and managing multiple projects simultaneously.
* Strong analytical skills with the ability to translate data into actionable insights.
* Excellent communication and stakeholder management skills.
Desirable
* Experience supporting a new brand launch or market entry.
* Experience working in an international or matrix organisation.
* Automotive industry knowledge and understanding of dealer networks.