Job Description
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Media Manager.Glasgow based x 3 days a week, x 2 days from homeUp to £40,000 DOE
Paid Media Manager
Job Purpose
Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels.
Key Responsibilities
* Create multi-channel strategies aligned with diverse client growth business goals.
* Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
* Optimise daily budgets across diverse portfolios to maximise client return on investment.
* Conduct A/B testing on ad copy, landing pages, and audience segments.
* Lead client communication via regular performance calls, emails, and strategy reviews.
* Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
* Analyse performance data to find conversion bottlenecks and scale winning campaigns.
* Audit existing accounts to identify waste and discover new growth opportunities.
Required Experience & Skills
* 2–4 years working inside a digital marketing agency.
* Proven ability to manage multiple client accounts simultaneously.
* Experience meeting tight deadlines and shifting priorities quickly.
* Deep knowledge of Search, Shopping, Performance Max, and Display. Ideally experience with AI Max
* Expert execution of Facebook and Instagram conversion-focused campaigns.
* Proficient setup and optimisation of Bing search campaigns.
* Practical experience managing ads on LinkedIn, Pinterest, or TikTok.
Preferred Experience
* Familiarity with connectivity partners and hotel price feeds.
Affiliate Marketing
* Experience using networks like Awin, CJ Affiliate, or ShareASale.
Qualifications
* Google Ads Certifications (Search, Display, Measurement, Shopping).
* Meta Certified Digital Marketing Associate or Media Buying Professional.
* Strong Excel skills (VLOOKUP, Pivot Tables, data manipulation formulas).
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