Digital Marketing Manager Up to £40k Full-time | Monday–Thursday: 8:30am–5:00pm, Friday: 8.30am-4.30pm Hybrid: Newcastle based with the ability to travel to other UK offices including our Sheffield head office (expenses paid for non-local journeys) We are Edwin – a growing collective of education professionals working together to positively impact the lives of young people. We are proud of the products and services we provide to our valued clients in the Education sector. Are you a digital expert with a passion for delivering high-impact website strategies? Do you thrive on shaping digital journeys that captivate audiences and drive real results? If so, The Edwin Group is looking for a Digital Marketing Manager to elevate our digital presence and support our continued growth. Edwin is more than just an education company – we’re a collective of passionate professionals committed to making a meaningful impact on the lives of young people. As a Sunday Times Best Place to Work for three years running, we take great pride in the quality of our services, our people and our purpose. We’re now looking for a talented and driven Digital Marketing Manager to help shape and deliver leading digital strategies across our nine brands. The role: This role within our Marketing team will take ownership of our core digital operations. You’ll play a key role in shaping the digital customer journey, enhancing user experience and ensuring our platforms support the needs of our audiences at every stage. As Digital Marketing Manager, you’ll help plan and implement digital strategies that support brand growth, enhance SEO and improve lead generation and build strong digital engagement. You will also manage ongoing development and optimisation of our digital touchpoints and collaborate with internal teams and external partners to ensure consistency, quality and innovation across all digital channels. What you’ll do: Support the Director of Marketing in developing and delivering digital strategies across our website portfolio, aligned with business goals Manage and optimise all brand websites and apps, ensuring seamless UX, performance and functionality. Map and refine digital customer journeys to enhance engagement and support lead generation. Collaboration across marketing, campaigns, and creative colleagues, to ensure that website portfolio optimises for campaign effectiveness. Oversee the digital development roadmap, coordinating with internal teams and external developers to deliver new features, pages and platforms. Lead SEO strategy across all websites, ensuring on-page and technical SEO best practices are implemented to improve search visibility, increase organic traffic and support lead generation goals. Use analytics to track ROI, assess performance and make data-informed recommendations for improvement, with regular reporting and actions. Stay informed of emerging digital trends, technologies and best practices to ensure the Group’s digital assets remain innovative and competitive. Content management Oversee and contribute to the production of high-quality content, including copy, imagery and video, in collaboration with the Creative team. Manage digital and social content activities, including publishing, audience interaction, performance monitoring and optimisation. Collaborate with partners and internal stakeholders to extend reach and enhance engagement. Collaboration & brand governance Act as a digital brand guardian, ensuring tone of voice, design and messaging remain consistent across all digital touchpoints. Provide training, resources and guidance to internal teams on digital platforms, content creation and best practices. Support the development and compliance with digital policies. Track, analyse and report on digital performance, identifying trends and actionable insights. Make strategic adjustments based on performance data to improve effectiveness and efficiency. Work closely with Marketing colleagues to ensure budgets related to digital activities drive cost-effective delivery and maximum ROI. Act as an ambassador for the Group’s ESG Strategy ensuring both you and those whom you manage share a commitment to adopt, promote and comply with ESG policies, developments, and initiatives. What we’re looking for: Proven ability to apply SEO best practices across diverse digital platforms, with a strategic understanding of how search performance drives marketing outcomes and lead generation. Proven experience in website development, as well as managing digital content for multiple brands, with a strong track record of growing audiences and driving engagement. Demonstrable expertise in managing and optimising digital assets, with a solid understanding of user experience (UX) principles and digital customer journeys. Strong copywriting skills, capable of creating engaging, targeted content across multiple digital channels, along with experience overseeing visual and video content production in close collaboration with creative/design teams. Excellent data analysis skills, with the ability to monitor performance, interpret analytics and leverage insights to optimise digital strategies. Commitment to staying at the forefront of emerging digital trends, technologies and best practices, with a passion for continuous learning and innovation. Extensive experience with digital marketing tools and systems, with advanced proficiency in Google Analytics. Ability to manage budgets effectively and make cost-conscious decisions that maximise ROI. A team player who enjoys working collaboratively and takes pride in delivering high-quality work. A degree or equivalent qualification in digital marketing, marketing, or a related field. Why join Edwin? A Times Top 100 employer for 3rd year running. 30 days annual leave bank holidays your birthday off option to buy more annual leave. Free parking onsite. Life Assurance – 3 times salary. Fantastic private healthcare package. Enhanced parental leave. EAP and online/digital GP. Regular team events, incentives, and celebrations. Ongoing training and career development. Modern, professional office with a supportive culture. A chance to make a real difference in education. Recently represented at the House of Lords alongside CST and sector leaders. A team of people who genuinely care about impact, and making a positive difference to the education sector. A culture that backs ideas, champions autonomy and invests in growth. A growing portfolio of businesses making a real difference in education. The education sector is evolving – and we’re here to support that change. This is your chance to be part of something purposeful, ambitious and rewarding. Process: Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion. Phone Call with the Talent Team - You will share a call with our Talent Acquisition team who will answer any questions you have about the role, our business and any next steps. 1st Interview - This first stage will involve meeting your potential manager and team members. Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business. The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community. internaledwin