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Head of sales - beauty startup (d2c & b2b)

Sutton (Greater London)
byellie
Head of sales
Posted: 20 May
Offer description

Job Description

We’re an ambitious and fast-growing beauty startup on a mission to disrupt the industry with high-performance, clean, solution based products. Backed by a strong brand identity and early traction across digital and offline channels, we’re now looking for a Head of Sales who has “been there, done that”—someone who can take what we’ve built and scale it fast and smart.

This is a rare opportunity to join a driven founding team, own the sales strategy, and build something meaningful from the ground up.

What You’ll Do:Sales Leadership & Strategy
* Define and execute a growth-focused sales strategy across D2C (e-commerce) and B2B (retail, wholesale, salons, distributors) channels.
* Bring a clear vision for scaling revenue and customer acquisition with a focus on profitable, sustainable growth.
* Lead and grow a high-performance sales team; hire, train, and manage talent as we scale.
D2C Growth (E-commerce Focus)
* Drive online sales through our website and marketplaces by collaborating closely with marketing, growth, and product teams.
* Use data to optimize conversion, retention, AOV, and LTV.
* Drive CRM, funnel performance, subscription models (if applicable), and customer lifecycle management.
B2B Expansion (Retail & Distribution)
* Build and deepen partnerships with premium retailers, beauty chains, boutiques, salons, and strategic distributors.
* Own the pipeline for B2B growth—from prospecting and negotiation to onboarding and relationship management.
* Explore and test new channels (pop-ups, hotel partnerships, wellness platforms, etc.).
Operations & Analytics
* Set and track aggressive sales targets and KPIs across all channels.
* Forecast demand and collaborate with operations to ensure stock availability and fulfillment.
* Analyze performance and customer feedback to guide product and pricing strategies.
What We’re Looking For:
* Proven experience (7+ years) scaling sales for a D2C and/or B2B beauty, skincare, personal care, or consumer brand—ideally from early stage to breakout growth.
* Start-up DNA: hands-on, scrappy, adaptable, and energized by building from zero to one (and then 10x).
* Strong network of industry connections (retailers, distributors, buyers) is a major plus.
* Deep understanding of the e-commerce ecosystem, digital marketing collaboration, and retail negotiations.
* Highly data-driven with a track record of hitting ambitious revenue targets.
* Excellent leadership, communication, and cross-functional collaboration skills.
Nice to Have:
* Experience with clean beauty, wellness, or premium/luxury brands.
* Exposure to international markets and cross-border e-commerce.
* Comfort with tools like Shopify, Klaviyo, Hubspot/Salesforce, and Looker or similar.

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